It's been three weeks since the Atlanta Thrashers announced that they'd been sold to Winnipeg's True North Sports and Entertainment Group.
The hockey-hungry Winnipeg has been salivating for an NHL team ever since they lost the Jets to Phoenix in 1996. For most of the season, it was rumored that the financially burdened Coyotes would be heading back to Winnipeg. However, in a somewhat surprising turn of events, True North purchased the Thrashers instead.
Today, June 21st, the NHL Board of Governors approved of the sale by a unanimous vote.
According to Forbes, the average primary ticket price in Winnipeg is $82 since season tickets went on sale a few weeks ago. This ties for second (with the Montreal Canadiens) amongst the Canadian teams. In terms of the secondary ticket market, it remains to be seen what the demand will be like for NHL tickets in Winnipeg. We recently posted about the secondary ticket market for the NHL in Canada. It will be interesting to see what Winnipeg's secondary market ends up looking like. Make sure to check back to SeatGeek in the coming months for Winnipeg Jets tickets.
We're also curious as to what the team will be called. There are rumors circulating that they will simply be called the Jets again -- we're skeptical here though because that could mean a lot of lost merchandise revenue. If the team name is kept the same as it was 15 years ago, fans won't go out and buy new jerseys, hats, t-shirts, and the like.
What do you think the team's name will be?
Image credit to Flickr user bmusick1