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What-if LeBron James Comes to the Knicks? Be Prepared to Pay The LeBron Premium…

lebron playing the knicksTwitter is a buzz right now, with speculation that LeBron James is going to sign with the New York Knicks. SeatGeek is based out of NYC, so this issue hits pretty close to home. Unfortunately, tickets are not on sale yet for the NBA, however, we did a quick data table to project potential ticket prices for the Knicks if LeBron James comes to the city. The data table displays projected prices on the interior that correspond with a respective baseline price and % potential increase (i.e. $119.00 corresponds with a $68 baseline price and a 75% increase in average prices). Last season, the Knicks transacted tickets prices on the re-sale market averaged $68 (I have highlighted that row in the table below). The left row data is potential baseline prices, assuming that there could be some change season-to-season even without LeBron. The top column %s, represent the potential increase on ticket prices with LeBron – i.e. “The LeBron Premium”.


lebron james premium impact on knicks ticket prices

  • It is not hard to imagine a 50% increase in ticket prices – if this is the case, average re-sale prices will top $100 based on the premium over $68
  • Initial homestand games in the city would garner particular hype, looking at the $68 2009-2010 baseline, we could speculate initial games trading at a 200% premium or more and topping the $200 mark on average

Of course, right now it is all speculation in regards to the actual price impact, and if LeBron will even end up in New York. We will certainly provide updated projections as he signs with a team, and actual transaction data as soon as tickets go on sale.

Thoughts or comments? Share below or reach out to us on Twitter at @SeatGeek and check back with us whenever you need MLB tickets, concert tickets or NFL tickets this summer and fall.

Win a FREE copy of the LeBron James DVD 'More Than a Game' in our 1st Contest!

We are excited to launch our first FREE product giveaway to thank our Twitter and Facebook followers.

more-than-a-game

1) To enter follow @SeatGeek on Twitter and Tweet the following:

Entered to win a FREE copy of the LeBron James DVD ‘More Than a Game’ from @SeatGeek RT to enter Rules: http://bit.ly/9i1ne6

Alternatively, post the above copy to your Facebook wall and make sure the @SeatGeek part registers as tagging us so we can record your entry.  Those that enter both on Twitter and Facebook will be entered twice!

2) Repeat any of the above next week, to increase your chances of winning (maximum of 3 Tweets and 3 FB posts).

3) Tune into our Twitter account next Friday at 4:00 PM when we will announce the winner.

4) The winner will receive a copy of ‘More Than a Game’ delivered to their mailing address (U.S. only for this contest).

Namaste and good luck!