NCAA Tournament 2015: Early Rounds
The big story right now on March Madness ticket prices is the "home team" effect. Kentucky, Gonzaga, Kansas, and Wichita State are all playing games close to home, so their fans are willing to pay more for the easier commute to the Tournament. The Dayton Flyers also had a significant home court advantage a few days ago when they hosted the First Four. Tickets for that game average $100, which is the most expensive First Four game since the NCAA Tournament adopted the 68 team format.
Kentucky fans are gearing up for their potential championship run after their undefeated regular season. Tickets to the Kentucky Hampton game averaged $158 on the secondary market, and a set of full-strip tickets is selling for $463 on average at the KFC Yum! Center.
Gonzaga fans are equally excited to see their team play in the early rounds of the tournament. In Seattle, fans are paying an average of $560 on the secondary market for a full strip of tickets, making it the most expensive host city for the Second and Third Rounds of the tournament. Even though it's a four hour drive from Spokane to Seattle, fans are excited enough that they are making the trip. For some perspective, tickets to the Final Four last year cost $608.