How do I get Super Bowl tickets?
The NFL controls distribution of Super Bowl tickets. Historically, the two participating teams each received 17.5% of the tickets, and another 5% goes to the host city. The remaining teams in the league split 34.8% of the tickets evenly.
This left the league with 25.2% of tickets, which they mostly divvy up between sponsors and the media. However, a small fraction of these tickets was reserved for a drawing where lucky fans have the opportunity to buy tickets at face value. However, this year On Location Experiences was given 9,500 tickets to sell according to Bloomberg. It is unclear how this will impact the allotments above.
How much do face value Super Bowl 51 tickets cost?
As mentioned above, a small percentage of the tickets are being sold directly to the public through On Location Experiences. These tickets range in price from $5,999 to more than $12,000. It is unclear what the face value is of the rest of the Super Bowl tickets that are distributed to the teams, sponsors, and players.
How much do Super Bowl 51 tickets cost?
The secondary market is the best place for fans to realistically purchase tickets. Generally speaking, the average Super Bowl ticket costs between $2,500 and $3,000, but that price varies depending on the particular matchup and when the tickets are purchased. Super Bowl XLIX between the Seahawks and the Patriots was an exception to this rule, with tickets averaging $4,314. For Super Bowl XLVIII the Seahawks-Broncos tickets averaged $2,536 on the secondary market. Tickets for Super Bowl XLV went for an average of $3561, largely due to the matchup between the Packers and the Steelers. Super Bowl XLVII, featuring the Ravens and 49ers, went for $2,478, and the Giants-Patriots rematch the previous year went for $2,993.
The price of Super Bowl tickets typically falls as the event nears, but ticket prices shift significantly once the matchup is determined. In the 2013-2014 season, ticket prices also suffered because of concerns about the weather. There was also a noticeable decline in Super Bowl XLVII ticket prices leading up to the game, but it was less pronounced (possibly due to fans wanting to see Ray Lewis's last game). Ticket prices for the Giants-Patriots rematch actually increased before eventually falling off. The 2015 Super Bowl was out of the ordinary, in that ticket prices continued to rise all the way up to the day of the game. Last year's Super Bowl was particularly in demand, as it was located in the area of the country with the highest average household income.
How do ticket prices for this season's Super Bowl compare to previous years?
It is still a bit too early to get a sense of how much Super Bowl tickets will cost on the secondary market this year. It's important to note that, as explained above, this number usually (though not always) goes down as the game approaches.
Who is playing in this year's Super Bowl?
We won't find that out until January 22nd, when the AFC and NFC championship games are played.