User Acquisition Director
You're organized, inquisitive, and ruthlessly analytical. You relish the direct, observable feedback of DR channels, and thrive with well-defined performance goals. The knobs and levers of digital marketing appeal to your sense of detail and control. Your innate drive is amplified by a hunger to always be ten steps ahead of the competition.

What You'll Be Doing

You’ll lead, grow, and improve SeatGeek’s existing performance marketing team. Your responsibilities will include:

  • Scaling new & existing performance marketing channels while maintaining high, demonstrable ROI
  • Developing and promoting consistent performance goals between channels
  • Overseeing the integrity of our measurement and attribution software stack
  • With our finance team, forecasting and planning paid marketing expenses and responses
  • With our data science team, collaborating on and serving as the primary end user for a sophisticated marketing data warehouse and internal attribution model
  • With our business intelligence team, develop centralized data models, reports, and dashboards for use by channel managers, board members, and everyone in between
  • With our product and retention teams, optimizing landing screens and user flows to maximize activation rates

Skills

You’re no stranger to technical marketing or to the needs & challenges of a fast-growing marketing team and business. You’ve got:

  • Deep domain expertise in digital – and especially mobile – acquisition channels including paid social and search marketing (SEM and SEO)
  • An operational understanding of the marketing team’s contributions to the business P&L, and sound fiscal judgment
  • practical experience with the tools of the trade: ad software (AdWords, Power Editor, etc.), web analytics (Google Analytics, Mixpanel, Amplitude, etc.), mobile attribution (TUNE, Adjust, etc.), and more
  • Perceptive analytical skills and fluent use of spreadsheets, SQL, and BI software (Tableau, Looker, etc.)
  • Both very natural and very deliberate organizational and people skills

Experience

Your career to date has bestowed you with not only tactical expertise in several direct response channels, but also a demonstrated record of leading a team and keeping it aligned internally (consistent goals between channels) as well as externally (sane priorities with respect to broader business initiatives). Your resume probably includes:

  • Minimum 6 years in performance/digital marketing, especially as part of a modern, high-functioning team with some consideration for native mobile app marketing
  • At least a bachelor’s degree, possibly in quant fields like economics, statistics, etc.
  • A foundation of executional marketing roles followed by more recent strategic/leadership roles

Perks

  • Competitive base salary & equity stake in a well-funded growth stage company
  • $120/mo to spend on live events tickets
  • A laid-back, awesome workplace with an endless supply of snacks/coffee/beer, frequent team lunches, and team events
  • A superb benefits package that supports health/dental/vision
  • Citibike & Spotify membership