Jump to: The Top 10 List | Site ArchitectureLinksOn-page Factors


To start off, I want to make it clear that I am not a SEOmoz fanboy in the traditional sense — I don’t know Rand or care about respect from the SEO community, so I don’t have any reason to promote SEOmoz (don’t let the picture fool you, or the fact that this post looks like a shrine to Mr. Fishkin). But they have the best SEO resources available online if you filter some of the UGC stuff (which they do in part by maintaining a separate YOUmoz Blog and promoting only the best posts to the main blog).


I owe much of my early SEO learning — a learning process that I outlined here in relation to startup SEO — to their content, of which, I was especially fond of the Whiteboard Friday videos, hence this post.

Chad Burgess - Rand Fishkin at SearchLove

As I continue to build out the marketing team here at SeatGeek and increasingly deal with SEO issues — like the noindexation issues I outlined on SEOmoz — it has been critical to have more people familiar with the basics, and beyond, of search engine optimization. In addition to having our new Content Writer read the quintessential beginners guide and select chapters from The Art of SEO I promised to send some of my favorite Whiteboard Friday videos. In lieu of just an email, I decided to do this post to hopefully help others as well.

Top 10 SEOmoz Whiteboard Friday Videos

Notes: I have categorized videos under sub-headers, the order is meaningless, favored beginner-intermediate topics.

SEOmoz WBF: Site Architecture & Crawling

1. Crawling & Indexing

SEOmoz Whiteboard Friday – Crawling & Indexing from SEOmoz on Vimeo.

2. Flat Site Architecture

SEOmoz Whiteboard Friday – Flat Site Architecture from SEOmoz on Vimeo.

3. What’s PageRank Got to do With It?

SEOmoz Whiteboard Friday-What’s PageRank Got to do With It? from SEOmoz on Vimeo.

4. Domain Trust & Authority

SEOmoz Whiteboard Friday – Domain Trust & Authority from SEOmoz on Vimeo.

5. How to Get Awesome Links

SEOmoz Whiteboard Friday – How to Get Awesome Links from SEOmoz on Vimeo.

SEOmoz WBF: On-Page Factors & Relevancy

6. How Google’s Panda Update Changed SEO Best Practices Forever


7. Advanced On-Page Optimization


8. Outsourcing Content Creation

Whiteboard Friday – Outsourcing Content Creation

WBF: Other Videos

9. An SEO Checklist for New Sites


10. WBF: How Big is Your Long Tail?



Post-penguin diminished the significance of embedded links
Understanding the penguin update is important but more advanced

Let me know what I missed, I will update with some honorable mentions accordingly.