Event promoters at AEG have just announced plans for a new three-day festival in Southern California. (Because that’s just what we need–another festival!) The same company that organizes Coachella will organize what is being called Arroyo Seco Music Festival, hosted at the Rose Bowl in Pasadena. (Check out the mockup of the festival map below.)
arroyo seco
The event isn’t slated until June of 2017, but the agreement made between the city and the AEG has the potential to extend Arroyo Seco for 20 years, and is projected to rake in $90-$106 million. Because isn’t that what music festivals are all about? The cheddar.

Stay tuned for more news as it unfolds!

Arroyo Seco Lineup 2017

TBA

Arroyo Seco Dates & Location

June 2017 @ Rose Bowl in Pasadena, CA

Arroyo Seco Tickets

No tickets yet (obvi).