Stones’ Summerfest Stop a Hot Ticket on Secondary Market
The Rolling Stones are set to open Summerfest tomorrow night. With an average resale price of $334, their headlining appearance in Milwaukee is not only the most expensive show of Summerfest, but also the second most expensive stop on the Zip Code Tour for the band.
In fact, the show is the most expensive concert in Wisconsin in as least five years. According to data as far back as 2010, this performance will top all others in The Badger State.
Those looking to sit in the best seats will pay a premium, as the average resale price for a seat in the three sections closest to the stage is $850. The face value of these tickets is $421, meaning that they are reselling for more than double that price on the secondary market. Even the lawn seats have seen a big price bump. These seats have a face value of $94, but have resold for an average of $148.
Aside from The Rolling Stones, the most expensive show* on the secondary market from each of the past five festivals is:
Most Expensive Summerfest Show in the Last 5 Years
*average price per ticket
Of those looking to buy tickets on SeatGeek for this year’s Summerfest, 48 percent of the people live in Wisconsin, while another 26 percent live in Illinois. The rest of the top five is rounded out by Minnesota (3 percent), Texas (3 percent) and Indiana (2 percent).
The Stones’ appearance at Summerfest is currently their second most expensive stop on this year’s tour. The most expensive appearance was the opening show in San Diego on May 24, where a ticket on the secondary market went for an average of $355. The cheapest show of the tour was less than a week later in Columbus, Ohio, where the average ticket resold for just $161.