Record Ticket Demand for the 2013 American Music Awards
The 41st annual American Music Awards are this Sunday, coming to you live from L.A.’s Nokia Theatre and airing on ABC. This year’s festivities will be hosted by Pitbull, with appearances by Lady Gaga, Kendrick Lamar, and of course Ms. Miley. Leading the list of noms is Macklemore & Ryan Lewis, Taylor Swift and Justin Timberlake. The winners will be determined by a poll of music buyers and the public, and the nominations are based on sales, airplay, social media and video views.
For a hefty price, music lovers and celeb worshipers are able to attend the event. The average resale price for a ticket to Sunday’s sold-out American Music Awards is $367, making it the most expensive American Music Awards since at least 2009 when SeatGeek began tracking the secondary ticket market. Ticket prices are up nearly 50 percent from last year’s awards, which drew an average resale price of $247 per ticket.
Average Ticket Price for 2013 American Music Awards
Currently on SeatGeek, the cheapest tickets available are listed at $217 each in the upper mezzanine — seats which have a face value of $115. Upper mezzanine seats have sold for $160 each on average since tickets became available on the resale market, while loge seats (face value of $225-$275) have gone for $317 apiece. Orchestra seats (face value of $475) have commanded an average of $778 per ticket, and we’ve seen some buyers spend as much as $1,800 per ticket on floor seats.
To put these prices in context, the MTV Video Music Awards at the Barclays Center in Brooklyn this past August drew an average ticket price of $306, and tickets to the CMA Awards in Nashville earlier this month went for an average of $433 each. In comparison to an average Lakers home game at the Staples Center this season ($124 average ticket price), the American Music Awards are nearly three times as expensive.