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Country Music Rides Radio Waves into Cars, Cubicles and Hearts

Traditional radio may seem less important for the music industry as a whole and its individual scenes – such as country – because of the ever-increasing popularity of online music sources such as iTunes and Pandora. (Things are so much cooler online, right Mr. Brad Paisley?) However powerful the technological advances of the past decade have been, though, AM and FM radio still affords artists and labels the cheapest and widest exposure to fans of their music. Video may have killed the radio star, but the video star nearest to your heart still relies on radio to spin that latest single climbing the charts and expose new fans to the latest record or concert date.

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Country music remains especially radio-friendly. Generally viewed as a genre more accessible than most – with themes many listeners can understand and lyrics they can sing along to – country music radio has become the platform for many artists once identified as “rockers”. Part of that has to do with the evolving style of the artist (think Kid Rock when he’s channeling Skynyrd, that one Bon Jovi record, Darius Rucker without the Blowfish), but part of that also has to do with the overall drop in demand for a wide-variety of current rock music. Country music has evolved to fill that space, and many artists you hear first on a country radio station – hello, Taylor Swift – can evolve in their own right to frequent country stations and those of the top 40 variety. Chances are, if there’s open road (especially a Southern road) stretching in front of you, your dial (and your smartphone) will find plenty of country radio options on the dial. Tune in and turn up your favorite country group‘s latest song!

Country Music Radio Stations

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