Admit it, You’re Only Watching the Super Bowl for the Ads
Super Bowl Commercials 2013
If football is considered America’s national sport, and these days much of the Super Bowl’s audience is watching for the ads alone, then maybe watching commercials is actually America’s national sport? And with the amount of hype the commercials get increasing every year, the winner of “best ad” is almost equally as important as the winner of the actual Super Bowl. This year, USA TODAY has created an online voting platform for its Super Bowl Ad Meter program (created in 1989 to judge the most popular Super Bowl ad). The platform will expand the panel of voters, include multiple categories, and announce the winner of the “best ad” online at the end of the Super Bowl, as well as on the front page of Monday’s paper.
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Super Bowl Advertising 2013
So far, the following companies have bought ad space during the Super Bowl: Unilever’s Axe, GoDaddy.com, Gildan Activewear, SodaStream International, Ford Motor’s Lincoln, Mercedes Benz, and Volkswagen. Mercedes-Benz will reveal a new model – the 2014 (wait, are we that far ahead in time, already?) Mercedes-Benz CLA, a sporty compact sedan. The car is aimed to attract buyers in their early thirties, coincidentally, the same age as many Super Bowl watchers… oh, is that how advertising works? Godaddy.com has had previous success with Super Bowl ads and continues to pair with .CO (the domain ending recommended for small businesses) to encourage entrepreneurs to create online businesses and use the Internet as a marketing tool. In 2011, these companies’ commercial featuring Joan Rivers was so successful it resulted in a record-breaking 466% increase in domain name registrations within 15 minutes of airing. So maybe it was worth the for $3 million price tag?