It would seem no one is as popular in Utah as Taylor Swift is, as the musician’s Friday¬†concert is the most expensive event in Utah since at least 2010. With an average resale price of $326, her show tops all Utah Jazz games in that timespan, as well as concerts by One Direction, Justin Bieber, George Strait and many others. Swift also performed in the city in 2013, but the average resale price for that concert was only $225, showing a 45 percent increase in popularity.

Tickets for Taylor Swift in Salt Lake City


Interestingly, the second most expensive event in Utah in the past five years is actually the night before this concert, when Michigan visits Utah in college football. The average resale price of a ticket to that game is $300.

Outside of her string of shows in Los Angeles, Salt Lake City is Swift’s second most popular destination of her tour this year, topping her performances in cities like San Diego, Denver and Miami. The most expensive T-Swift performance was Aug. 22 in Los Angeles, when the average resale price was $358 a ticket. Her cheapest performance so far has been in Pittsburgh, when the average resale price of a ticket was just $176.

Tickets are far more expensive in the lower bowl than they are in the upper level. The average resale price of a ticket in the lower level is $412, while upstairs the average resale price is $237.