Last year, the New York Times Sunday Review coined a new generational term for people born between the early ’80s and mid ’90s. Labels such as the unoriginal “Gen Y” and cutesy “Millenials” said nothing about the persons themselves, according to author William Deresiewicz: instead, he called them “Generation Sell.”

For the past year, the music industry has been a living, profitable testament to Deresiewicz’s term. Being who we are, doing what we do, and having the kind of developer brainpower at our disposal, we decided to investigate just how much “selling” – and at what price points – the top 30 artists under 30 have accomplished this far into 2012. Have they lived up to the directness of their new name?

In a word: yes. There are few surprises among the top 30 artists with the highest average ticket prices. Jay-Z’s better, some would say bolder half is far and away the top artist, commanding an average ticket price of almost $400. Runner-up Justin Bieber will have a better chance stealing (or defaulting into) Queen B’s spot next year – Beyonce turned 30 this past September.

Further into the list, relative newcomers Mindless Behavior, Lana del Rey, and the Nickelodeon star among the youngest of our 30, Victoria Justice, all boast average prices around $100. In some instances, the rankings came down to a matter of cents: Ed Sheeran edged out Flux Pavilion thanks to fans who were willing to pay an extra 20 cents to see him play, while The Black Keys topped Demi Lovato by a margin of just 7 cents – a couple of pennies.

The full list of the Top-Selling 30 Under 30 is included below. If you’re interested in supporting your favorite and bumping him, her or them higher on next year’s list, click each heading to see a complete list of available ticketing links for upcoming shows.

30 Top-Selling Artists Under 30

1).BEYONCE

Beyonce is the top-selling artist under 30.
Average Ticket Price:$371

2).JUSTIN BIEBER

Justin Bieber is the second top-selling artist under 30.
Average Ticket Price:$237

3).ONE DIRECTION

One Direction is the third top-selling band under 30.
Average Ticket Price:$202

4).DRAKE

Drake is the fourth best-selling artist under 30.
Average Ticket Price:$141

5).CARRIE UNDERWOOD

Carrie Underwood is the fifth best-selling artist under 30.
Average Ticket Price:$139

6).TREY SONGZ

Trey Songz is the sixth best-selling artist under 30.
Average Ticket Price:$133

7).KELLY CLARKSON

Kelly Clarkson is the seventh best-selling artist under 30.
Average Ticket Price:$131

8).SELENA GOMEZ

Selena Gomez is the eighth best-selling artist under 30.
Average Ticket Price:$130

9).NICKI MENAJ


Average Ticket Price:$121

10).FLORENCE & THE MACHINE


Average Ticket Price:$118

11).LADY ANTEBELLUM

Lady Antebellum is the 11th top-selling band.
Average Ticket Price:$112

12).FRANK OCEAN

Frank Ocean is the 12th top-selling artist.
Average Ticket Price:$111

13).MUMFORD AND SONS

Mumford and Sons are the 13th top-selling artists.
Average Ticket Price:$105

14).MINDLESS BEHAVIOR

Mindless Behavior is the 14th top band under 30.
Average Ticket Price:$104

15).THE BLACK KEYS

The Black Keys are the 15th top artists under 30.
Average Ticket Price:$100.82

16).DEMI LOVATO

Demi Lovato is the 16th top artist under 30.
Average Ticket Price:$100.75

17).LANA DEL REY

Lana Del Rey is the 17th top artist under 30.
Average Ticket Price:$93

18).EVANESCENCE

Evanescence is the 18th most popular artist under 30.
Average Ticket Price:$91

19).HEDLEY

Jacob Hoggard of Hedley is the 19th top artist under 30.
Average Ticket Price:$90

20).AVICII

Avicii is the 20th top artist under 30.
Average Ticket Price:$89

21).VICTORIA JUSTICE

Victoria Justice is the 21st top artist under 30.
Average Ticket Price:$85

22).THE BAND PERRY

The Band Perry are the 22nd top artists under 30.
Average Ticket Price:$83

23).CALVIN HARRIS

Calvin Harris is the 23rd top artist under 30.
Average Ticket Price:$82

24).SKRILLEX

Skrillex is the 24th top artist under 30.
Average Ticket Price:$80

25).FOSTER THE PEOPLE

Foster the People are the 25th top artists under 30.
Average Ticket Price:$77

26).WIZ KHALIFA

Wiz Khalifa is the 26th top artist under 30.
Average Ticket Price:$72

27).TYGA

Tyga is the 27th top artist under 30.
Average Ticket Price:$70

28).ED SHEERAN

Ed Sheeran is the 28th top artist under 30.
Average Ticket Price:$64.20

29).FLUX PAVILION

Flux Pavilion is the 29th most popular artist under 30.
Average Ticket Price:$64

30).AFROJACK

Afrojack is the 30th top artist under 30.
Average Ticket Price:$63

Average Ticket Prices For 2012’s Top 30 Under 30

Rank Artist Avg. Ticket Price
1 Beyonce $371
2 Justin Bieber $237
3 One Direction $202
4 Drake $141
5 Carrie Underwood $139
6 Trey Songz $133
7 Kelly Clarkson $131
8 Selena Gomez $130
9 Nicki Minaj $121
10 Florence & The Machine $118
11 Lady Antebellum $112
12 Frank Ocean $111
13 Mumford and Sons $105
14 Mindless Behavior $104
15 The Black Keys $100.82
16 Demi Lovato $100.75
17 Lana Del Rey $93
18 Evanescence $91
19 Hedley $90
20 Avicii $89
21 Victoria Justice $85
22 The Band Perry $83
23 Calvin Harris $82
24 Skrillex $80
25 Foster the People $77
26 Wiz Khalifa $72
27 Tyga $70
28 Ed Sheeran $64.20
29 Flux Pavilion $64
30 Afrojack $63