Following a resounding NFC Championship victory, the Atlanta Falcons are on their way to play the New England Patriots in Super Bowl 51. With Matt Ryan and the team in pursuit of their first-ever Super Bowl title, demand for Super Bowl tickets is as strong as it has ever been dating back to the 2010 season.

Right now, the average resale price for a ticket to Super Bowl 51 is $5,100. If prices hold at this level, that would make ticket to this game the most expensive for any Super Bowl in our database, which dates back to the 2010 season. Last year’s Super Bowl 50, which featured the Denver Broncos against the Carolina Panthers, is the current record-holder for Super Bowl ticket demand at an average resale price of $4,531.

That said, history indicates that there is a chance that ticket prices drop in the near future. In five of the past six years, Super Bowl ticket prices have dropped in the time period between the Conference Championship games and the Super Bowl. Last year, for example, prices dropped 25 percent, and the greatest drop we have seen on SeatGeek is a 36 percent decrease for Super Bowl XLVIII in 2014.

However, knowing that most Falcons fans will be traveling to the game, it likely doesn’t make sense for fans to wait until the very last minute to buy – and that would also increase the chance that a fans’ ideal seats are no longer available as ticket availability shrinks. For fans feeling priced out right now, it’s worth keeping an eye on prices over the next few days to see how the market moves.

Falcons fans who do make the trip should know that they will be in good company at NRG Stadium. Since the Super Bowl matchup has been decided, 25 percent of ticket shoppers for the game on SeatGeek have come from the state of Georgia. That beats out shoppers from New England – we’ve seen 18 percent from the state of Massachusetts and 24 percent from the New England region overall – as well as shoppers from the host state of Texas, which checks in at 11 percent.

Fans who want to keep an eye on SB51 ticket trends can check out SeatGeek’s Super Bowl Ticket Tracker for the latest information.

Image courtesy Ron Kikuchi via Flickr.