A few weeks ago, we took a look at The Melo Effect, in which we analyzed Knicks tickets before and after Carmelo Anthony’s addition to the team. With tonight’s highly anticipated Celtics @ Knicks game at 7:30 at Madison Square Garden, we thought it would be interested to take a look at the ticket sales for this specific game before and after the Carmelo Anthony trade, as well as the comparative value of tonight’s game versus the teams’ other matchups this season.

The Knicks first met the Celtics in Boston at the TD Garden on October 29th, 2010.  Despite the fact that fans should have been excited for a game in the opening week of the season, the tickets sold for a mere $86.36 average price in the secondary market.  With Amare Stoudemire joining the Knicks squad, the Knicks put up a fight.  The Celtics won 105-101, and despite the fact that sentiment had not been high for the game, $86 tickets would have been a steal.  The next time the Knicks met the Celtics was at Madison Square Garden on December 15, 2010.  Knicks fans were more in tune with fair value, and the tickets sold for an average price of $165.64.

Melo Effect - Knicks vs Celtics

Tonight, the Celtics meet the Knicks for the second to last time this season, and with Melo at the wheel, fans are paying up for a great matchup.  While tonight’s game is selling for approximately 88 dollars more than the 12/15 game, the average selling price of tickets skyrocketed after the Melo deal was completed.  According to our graph, pre-Melo tickets were selling for $183 versus $371 post trade.  That’s just over double the price!  Tonight’s tickets have settled at an average price of $253.73.

What is the Melo Effect on Knicks vs Celtics tickets?

53 Percent.