Ticket Price Cut in Sight for the Mets?
After finishing the 2009 season in the brand new Citi Field ball park under 0.500, the Mets team showed signs of hope at the beginning of the 2010 season. They won series against powerhouses such as the Yankees and the Phillies and pulled into the All-Star break in second place in the NL East behind the Braves. After the break, however, the team struggled to maintain a winning record and hopes of reaching the postseason became dim.
As the Phillies and Braves continued to post a strong record, the Mets spiraled downward—a trend reflected in their ticket prices. Although average ticket prices for the Mets on the resale market sat comfortably in the middle of MLB-wide rankings, they were below historical averages. Not only did fans become reluctant to spend big bucks to go to Citi Field, but some were hesitant to attend at all. Both prices and attendance began to decline halfway through the season. This chart follows the trajectory of Mets ticket prices throughout the season (one in which they have failed to make the playoffs):
Average ticket prices have fallen significantly since the All-Star break and plummeted in September as the Mets finished the season eighteen games behind the division leading Phillies (they reached a low of $31 on average on the secondary market during the final week of the season). Not only did the Mets have no pitcher record double-digit wins on the mound, but they also saw the conclusion of the season with none of the high-salaried players in the lineup batting in 50 RBIs. How are the struggles of the ball club being dealt with?
Jeff and Fred Wilpon—the father-son chief operating officer and chief executive team—announced at the close of the season their decision to fire both General Manager Omar Minaya and Manager Jerry Manuel. Management has changed often in the past decade to mixed results. After the second straight losing season, however, the Wilpons are taking action to make serious changes. Wilpon senior mentioned having good news for Mets fans in the near future, hinting at potential ticket price reductions (as reported by NYTimes Bats) to boost attendance and revenue in Citi Field. These price cuts on the primary market would be in line with how the fans are reacting on the secondary market as shown in the chart above. So be sure to keep an eye out for that!