NBA Playoffs: Increasing Ticket Prices for Round 2
Secondary Market Ticket Prices for Round 2 of the NBA Playoffs
As expected, ticket prices are rising across the board for Round 2 of the NBA playoffs. Five of the eight playoff teams are averaging over $200 for tickets to their home games, with Boston on top at $277.80/ticket. Games in Memphis, Atlanta, or Oklahoma City are a bit less expensive, with tickets for each hovering around $117.
For these Round 2 games:
- Naturally, all of the teams’ home game tickets are averaging well above their regular-season secondary market prices. For reference, the average ticket prices for regular season games are, in descending order: Lakers ($175), Heat ($117), Celtics ($111), Bulls ($91), Mavericks ($71), Grizzlies ($60), Hawks ($58), Thunder ($57).
- So it’s unsurprising that the Lakers and Celtics rank in the top here; their regular season prices are quite high to begin with. It follows that the Hawks and Thunder would be expected to fall on the lower end of the price spectrum. The biggest shake-up here is probably the Mavs.
Changes in Price for Rounds 1 and 2
I decided to take a closer look at the immediate effect that the excitement of Round 2 has had on each team’s ticket prices. To get a clear idea of the overall ticket price trajectory, including Round 1 of the playoffs, I (1) compared the regular-season prices to the teams’ average price last week, then (2) to the average prices that we’re seeing on the Round 2 secondary market (as shown in the chart above). The results were quite varied.
When comparing price changes for last week as well as Round 2:
- The Mavericks, Grizzlies and Thunder actually saw a decrease in ticket prices last week before the start of round 2. But the tides have turned – and dramatically so for the Mavericks in particular. This is likely a result of their sure-to-be-dramatic matchup with the Lakers, not to mention the excitement over the Mavs’ victory in Game 1. And, of course, the Lakers tend to demand higher prices, whether at home or away.
- The Grizzlies-Thunder matchup is seeing an impressive increase in interest on fans from both sides going into Round 2.
- Demand for Lakers’ tickets at home seem to be relatively flat from Round 1 into Round 2, unlike all the other teams who see a significant increase.