Braxton’s Injury Hurts Buckeyes Ticket Prices
The Ohio State Buckeyes came charging out of their two-season postseason suspension last year, going 12-0 until a narrow loss versus Clemson in the Orange Bowl left their campaign with a sour finish. Entering fall practices, Coach Urban Meyer and his squad had their sights squarely set on a spot in this season’s inaugural college football playoff; they were ready to build on the experiences gained during their probation years and last season’s B1G Ten title.
Sadly, the offense’s leader, senior quarterback and Heisman hopeful Braxton Miller, suffered a season-ending shoulder injury in camp this week. This is a heavy blow to the Buckeyes’ title aspirations, and Meyer has to feel like he can’t catch a break.
While touted redshirt freshman JT Barrett has plenty of talent to fill in for Miller, the relative lack of game experience and nuanced knowledge of Meyer’s scheme is sure to put limits on this highly-ranked team. Some fans remain hopeful, but you can see some bubbles are already bursting based on Ohio State football ticket prices on the secondary market.
We’ve already seen about a 10% decline in the average ticket price of most Buckeyes home games since Monday night. In the early-season schedule, tickets for the season opener against Navy in Baltimore on August 30 have dropped 15% on average from $109 to $93, and the September 6 home opener against Virginia Tech has seen a 9% dip from an average price of $225 to $204. If this price drop foreshadows an Ohio State season with a lower winning percentage, someone on the coaching staff is going to need a couple of pizza shops on speed dial.
Ohio State Buckeyes Football Tickets & Schedule
Michigan Wolverines at Ohio State Buckeyes FootballOhio Stadium · Columbus, OH
Big Ten Championship Football (Northwestern vs Michigan/Ohio State)Lucas Oil Stadium · Indianapolis, IN
Florida Atlantic Owls at Ohio State Buckeyes FootballOhio Stadium · Columbus, OH
Cincinnati Bearcats at Ohio State Buckeyes FootballOhio Stadium · Columbus, OH
Ohio State Buckeyes at Indiana Hoosiers FootballMemorial Stadium Parking Lot · Bloomington, IN
Miami (OH) RedHawks at Ohio State Buckeyes FootballOhio Stadium · Columbus, OH
Ohio State Buckeyes at Nebraska Cornhuskers FootballMemorial Stadium Nebraska · Lincoln, NE
Michigan State Spartans at Ohio State Buckeyes FootballOhio Stadium · Columbus, OH
Ohio State Buckeyes at Northwestern Wildcats FootballRyan Field · Evanston, IL
Wisconsin Badgers at Ohio State Buckeyes FootballOhio Stadium · Columbus, OH
Maryland Terrapins at Ohio State Buckeyes FootballOhio Stadium · Columbus, OH
Penn State Nittany Lions at Ohio State Buckeyes FootballOhio Stadium · Columbus, OH
Ohio State Buckeyes at Michigan Wolverines FootballMichigan Stadium · Ann Arbor, MI
Ticket Demand for Ohio State Football After Braxton Miller Injury
The largest decrease we’ve seen in the market for an OSU game is the matchup against Rutgers on Oct. 18 in Columbus; the average price of a ticket to Buckeyes-Scarlet Knights has fallen 18% from $175 last week to $144 since Miller’s injury became public Monday night. Overall, Buckeyes tickets remain the second-most expensive in college football this year behind only Notre Dame. That ranking is driven in large part by the Michigan game on Nov. 29, tickets for which are still reselling for $380 each this week, down 7% from $408 the week before Miller’s injury.
|Game||Avg Price Wk of 8/11||Avg Price Wk of 8/18||% Change – Avg Price||Get-In Price Wk of 8/11||Get-In Price Wk of 8/18||% Change – Get-In Price|
*Neutral-site game at M&T Bank Stadium in Baltimore