Unicorn Kid releases debut album
Have you ever known an artist to release a full length album with no advertisement, announcement or any kind of marketing campaign behind it? Then you don't know Oliver Sabin.
The so-called Unicorn Kid shocked fans when he released his debut album, "Brain Wash," on iTunes via 3Beat Records back on January 27, 2014. It contained 11 tracks, many of which were previously unreleased. But the real surprise came when the project arrived with no public relations campaign or huge push behind it, which in this day and age seems absolutely surreal – especially for a marked debut.
As if choosing to live and die on Internet reviews alone, the energetic Scotland native is probably more than OK with fans who believe the LP was 'worth the wait.' In fact, one review on iTunes specifically mentions 'the amount of detail that's gone into updating his sound to make it fuller, punchier and catchier.' Perhaps it was the intention all along for those who wanted to get their hands on the album to make it available to those who wanted to listen.
Another way the masses can listen to Sabin is by tuning in to Newtown Radio – 'Brooklyn's Premier Internet Radio Station.' Sabin is currently co-hosting a brand new show called "Turbo Trax," which airs weekly and will likely serve as an outlet for fans until the Unicorn Kid announces new tour dates.
Meet the Unicorn Kid (Created May 1, 2013)
Meet the hottest young act in electronic music. His name is Oliver Sabin, aka the Unicorn Kid, and this tassle-haired teen is an absolute Scottish sensation.
When asked about his stage name, Sabin noted there was, "No real story behind the name, it just kind of came about and fitted in with the fun, magical nature of the music." And magical has been the nature of the beast for this guy, who first started writing music when he was 15, and adopted the Unicorn moniker by his 16th birthday.
By 2007, everyone seemed to know the Unicorn Kid. He sparked a brief revival of chiptune, a genre of music which involves making dance music using the sound chips from old video game consoles. Before long, he was performing alongside Anamanaguchi, RushJet1 and Dubmood. Two self-released EPs ("Lion Hat" and "Wee Monsters/Animal City") in 2009 were followed by a remixed version of the Pet Shop Boys single "Did You See Me Coming?"
The above highlights just a few of this youngster's early accomplishments. He eventually signed with EMI Music Publishing, but later moved to Ministry of Sound in February 2010 and Ultra Records in the USA. His first release on Ministry of Sound was the track "Dream Catcher," followed by "Wild Life" in October 2010. Back to back engagements at SXSW as one of the official Scottish Arts Council representatives boosted his cred even more, and in August 2011, Unicorn Kid released the three track "Tidal Rave" EP, with the final track "True Love Fantasy" featured as 'Hottest Record in the World' on the Zane Lowe show on BBC Radio 1.
Unicorn Kid was the supporting act for Owl City on their rescheduled UK and European tour in the fall of 2011. That December, he was featured as part of BBC Radio 1's Festive Festival showcasing 2011's rising stars. Four months later, he released the new track "Pure Space" for free download just prior to a UK Tour with Major Lazer.
date city state venue 4/12/2013 Indio CA Empire Polo Club 4/19/2013 Indio CA Empire Polo Club
date city state venue 10/19/2012 Brooklyn NY Knitting Factory 10/20/2012 Brooklyn NY Glasslands Gallery 10/24/2012 Los Angeles CA The Echo 11/11/2012 Camden The Purple Turtle