June 3rd, 2020

Arizona Bowl partners with SeatGeek to bring mobile-first ticketing to game

Tucson-based event is the first college football bowl game to partner with the ticketing platform

TUCSON, AZ (June 3, 2020) -- The Arizona Bowl today announced a partnership with ticketing technology provider SeatGeek, that will give fans attending the annual bowl game a much improved ticket buying and gameday experience. Fans attending the game will now be able to easily buy, transfer and scan their tickets using the SeatGeek platform.

When Arizona Bowl tickets go on sale, SeatGeek’s best-in-class user experience will make it simple to purchase tickets, whether on a computer or a mobile device. Once the matchup is set, the two participating schools will be able to easily distribute tickets through SeatGeek’s fan-friendly technology, eliminating the need to ship paper tickets around the country. Fans will also be able to use mobile tickets to stay contactless upon entering the stadium.

The Arizona Bowl is the first college bowl game to partner with SeatGeek, whose ticketing technology is used by clients around the globe, including the Arizona Cardinals, Dallas Cowboys and New Orleans Saints. SeatGeek’s consumer app is used by millions of fans across the United States, with the ability to buy, transfer and sell tickets in as few as two taps.

“Our game has always had the goal of offering a superior community and football experience. We endeavor to work with organizations at the forefront of innovation and partnering with SeatGeek is an opportunity to utilize a sophisticated ticketing technology behind the scenes, while giving our fans a convenient and easy-to-use, forward-facing ticketing application,” said Arizona Bowl Executive Director Kym Adair. “SeatGeek will give our fans a much improved ticketing experience, and will do the same for our box office, partner schools, and conferences, all of whom work together to put on this amazing and impactful event every year.”

The Arizona Bowl has experienced a meteoric rise in the college football landscape, partnering with the Mountain West Conference and Mid American Conference to bring two of the nations top football teams to Tucson. The game donates 100 percent of its net proceeds to charity, giving back more than $4 million over five years.

“It’s great to work with a partner who is fan focused, or community driven, or charitable, but in the case of the Arizona Bowl they truly are all three,” said Jeff Ianello, EVP of Client Partnerships at SeatGeek. “We look forward to providing fans from near and far a top-notch experience, and are already counting down the days to the next Arizona Bowl game.”

Owned and operated by TD4Tucson, a Tucson-based non-profit organization, the Arizona Bowl provides world-class experiences for college student-athletes, fans, and the local community, culminating in a nationally recognized college football competition. This year’s game will feature teams from the Mountain West and Mid American Conferences with national audience partnership support from CBS Sports Network. For more information visit www.NOVAArizonaBowl.com.

SeatGeek is the leading mobile-focused ticket platform that enables fans to buy and sell tickets for sports, concert, and theater events. With industry-leading mobile ticketing apps, a fan-friendly user experience and its proprietary Deal Score™ technology that helps fans identify the best ticket values for a given event, SeatGeek is transforming the way that fans buy and sell tickets to their favorite events. SeatGeek Enterprise - the company’s primary ticketing platform - is used by many Premier League clubs, as well as the Dallas Cowboys and New Orleans Saints and Pelicans. Headquartered in New York, SeatGeek also has international offices in the U.K., Israel, Netherlands, and Italy.