With an average resale price of $354 a ticket, Saturday’s show will be more expensive than any Cowboys home game since at least 2010, when we started tracking the secondary market. The most expensive Cowboys home game in our database was actually last Sunday’s matchup against the Patriots, which had an average resale price of $327.

Tickets to Taylor Swift at AT&T Stadium


Saturday’s show is currently the third-most expensive event in AT&T Stadium this year, behind only the College Football Playoff National Championship that averaged $845 and the Academy of Country Music Awards that averaged $458.

Only two non-sports events in AT&T Stadium since 2010 have been more expensive than Saturday’s show: George Strait’s last-ever concert, in June 2014, averaged $500, and the Academy of Country Music Awards this April averaged $459.

Taylor Swift AT&T Stadium Seating Chart

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Saturday’s show will be Swift’s second-most expensive concert since 2010 in North America, trailing only her August 22 show this year in Los Angeles that averaged $358.

Swift’s concert is also easily more expensive than current Rangers playoff games, the most expensive of which so far was Game 3 of the ALDS against the Blue Jays. That game averaged $154 on the secondary market — that’s less than half the price of Saturday’s average ticket.