Notice: Due to the significant and increasing number of live events cancelled or postponed in reaction to COVID-19 (aka Coronavirus), SeatGeek is suspending the self-service affiliates program until further notice. We will process payouts for sales that occurred until March 12, 2020 for events that have already happened; payouts will be sent the month following the event completion. As stated in our updated terms, all sales that occur on March 13 onwards will earn no commission. For more information on how events are being affected by Coronavirus, please visit our FAQ here. If you have any questions please email

Greetings! Here you will learn everything you need to know about SeatGeek’s fantastic partner program.

About SeatGeek

First and foremost, for those who may be new to SeatGeek, we are the leading search engine for sports, concert, theater and live entertainment tickets. We have built a best-in-class product that helps fans navigate the event ticket market in an easy and friendly fashion. Through a powerful user experience we hope to make buying tickets as much fun as attending the event.

What makes us unique is three-fold:

1. Ticket Aggregation

We aggregate ticket listings from hundreds of primary + secondary ticket providers. We make it easy for fans to shop and compare ticket prices for a given event all in one place.

2. Superior User Experience

We have proven time and time again that our best-in-class UX converts users that enter SeatGeek. SeatGeek provides a great shopping experience, and enables our partners to make more revenue as a result of these ticket purchases.

3. Interactive Seating Maps and Deal Score

This is my personal favorite. We have built awesome interactive seating maps that makes it very easy to quickly identify the best deals for a given event. Using our proprietary algorithm, we determine where the best deals are in a venue and assign a Deal Score to each ticket listing. The best deals are illustrated by big green dots on the seating maps and as the Deal Score gets worse the dots become smaller and red in color. Learn more about it right here.

Partner Program for Affiliates

Our partner program has thousands of affiliates who take advantage of the compelling products we’ve built. Each time a partner sends a referral to SeatGeek and they purchase a ticket, we pay our partners 50% of the revenue we earn on that transaction.

Note: If you are looking to partner with SeatGeek through advertising a promo/discount code, please direct to the SeatGeek Brand Ambassador program here.

Signing up is easy!

1. Create an account here and accept the terms. Please make sure to add your PayPal email address to ensure timely payouts.

2. Set up affiliate links (see below for more instructions).

3.  Track your revenue and transactions by logging into your account and going here.

Setting up Affiliate Links

One of the cooler features we think bloggers and writers can take advantage of is affiliatizing links to SeatGeek.

To affiliatize any SeatGeek link, append your unique affiliate ID (AID) to your links once you have signed up for the partner program. You can find your numerical AID on this page (note that it is called “Partner ID” here). Please use the following format to append your AID to the end of any SeatGeek link:

“?aid=xxx” (xxx being your unique AID)

For example, if you want to affiliatize the link to the New York Knicks page on SeatGeek, go to that page on SeatGeek, copy that link, and append your tracking code:

If you’d like to link to a particular game or event, go to that page on SeatGeek, copy the link, and append your tracking code:

Whether linking in articles, creating your own schedule page, or putting links in your navigation bar, this simple feature allows you to easily track your revenue and transactions by logging into your account and going here.

Additional Partner Products

We’re so excited to have you as a partner! We’re constantly working on improving the program, so please reach out to if you have any questions, comments, or concerns.

(Photo by Anthony Delanoix on Unsplash)