May 17th, 2023
Ahead of the 2023 tournament, a new tennis-specific stadium will be built, offering an upgraded fan experience and enhanced court conditions for players
Tennis in the Land, Cleveland’s largest women’s sporting event, today announced a new era in its tournament with the introduction of SeatGeek - the high-growth technology platform transforming the live event experience for fans - as the ticketing partner for the new Topnotch Stadium on the iconic Flats West Bank. The new venue will host more than 30 matches between Women's Tennis Association (WTA) stars during this summer’s event, held August 19-26 at the Nautica Waterfront District. Topnotch Stadium will welcome upwards of 20,000 fans and millions of TV viewers during the tournament. Tickets for the tournament go on sale today.
Due to a successful multi-year partnership between SeatGeek and the Cleveland Cavaliers and Rocket Mortgage FieldHouse, SeatGeek was recommended to be Tennis in the Land’s first-ever ticketing provider. With a new multi-year partnership with Tennis in the Land, fans will be able to take advantage of SeatGeek’s established market presence through their work with the Cavs and be able to easily access their event-day details directly in the SeatGeek app and have seamless entry with mobile tickets at Topnotch Stadium. Through SeatGeek’s backend technology solution Unify, tournament organizers will be able to sell tickets across SeatGeek’s website and mobile app, manage fan-specific data to enhance the tournament experience, and more.
“We’re going to take the same best practices and passion for providing exceptional fan experiences we’ve developed with the Cavs and parlay that directly with our work with Topnotch and Tennis in the Land,” said Jeff Ianello, Executive Vice President of Client Partnerships at SeatGeek. “Topnotch and REG have made Tennis in the Land one of the marquee summer events in Cleveland, and we’ll look to build on their momentum and create an even better matchday experience for years to come.”
“This new stadium and SeatGeek partnership provide a great opportunity to take our event to the next level and continue the journey of professional tennis here in Cleveland,” explained Tournament Director Kyle Ross. “The exciting transition offers so much more for fans, players, and the long-term development of one of Cleveland’s marquee summer sporting events.”
The custom tennis-specific temporary stadium will be designed and built by Production Management One, with a capacity of approximately 2,000 seats, across various seating and hospitality options. The new stadium offers five new suites and puts every courtside box within the first three rows of the court. By bringing the stadium court closer to the outside match courts, fans will be able to experience all the tournament action in a condensed footprint. “During the first days of the tournament when there’s simultaneous play on all three match courts, there will be an incredible amount of WTA action happening all in close proximity for fans to watch all on a single ticket,” Ross continued.
“Tennis in the Land has provided a fantastic player and fan experience since being welcomed to the Hologic WTA Tour in 2021,” said WTA Chairman & CEO Steve Simon. “The 2023 edition will further enhance the tournament’s reputation as a key event prior to the US Open through the new performance-enhanced stadium, allowing fans to see WTA players performing at their very best in conditions consistent with those that the players will experience at the final Grand Slam of the year in New York.”
The new tournament footprint allows for an improved food and beverage program with elevated options for stadium court and the outside courts, as well. The VIP Hospitality Club will offer lunch and dinner service to courtside box and hospitality suite guests, and all fans can explore food options in the returning Fan Zone, along with beverages from brand partners, including Chandon.
“Even with all of these exciting updates, fans can rest assured they’ll still enjoy stunning views of the Cleveland skyline from their seats and easy access to the river including horns from the passing boats,” continued Ross. “Most importantly, the venue will remain in the heart of the city and continue to be one of the few truly urban tennis events held in the United States.”
Tennis in the Land is SeatGeek’s third tennis partner alongside the Citi Open in Washington D.C. and the San Diego Open. This year SeatGeek also announced new partnerships with the Tennessee Titans, LPGA, Major League Baseball, and Paciolan - the largest ticketing company in college athletics - and an extension with NWSL’s Kansas City Current.
The 2023 Tennis in the Land WTA 250 event will take place August 19-26. Courtside boxes, suites and individual tickets are on sale now at https://seatgeek.com/tennis-in-the-land-tickets.
SeatGeek is on a mission to transform the live event experience for fans, teams and venues. By combining a consumer marketplace with innovative primary ticketing box office technology, SeatGeek has become a high-growth global ticketing leader. SeatGeek delights fans through industry-first features, including Deal Score, its proprietary ticket rating technology; Rally, its event-day operating system; and SeatGeek Swaps, the first return policy offered by a major ticketer. In parallel, the platform's open-ecosystem enterprise ticketing software empowers teams, venues and promoters to efficiently grow their businesses while delivering the superior experience that all fans deserve.
SeatGeek is proud to partner with some of the most recognized names in sports and live entertainment across the globe, including the Dallas Cowboys, Utah Jazz, Florida Panthers, and Liverpool F.C., as well as the National Football League (NFL), Major League Baseball (MLB), half of the English Premier League (EPL), and multiple theaters across NYC’s Broadway. Curious? Visit www.seatgeek.com.
ABOUT TOPNOTCH MANAGEMENT
Topnotch Management (TNM) is a sports management agency headquartered in Cleveland, OH, specializing in world-class representation, service and event management across the tennis, pickleball, squash and soccer industries, with Tennis in the Land being Topnotch’s marquee event. TNM shares ownership with Grand Slam Tennis Tours, creating a portfolio of robust global capabilities. For more information visit www.topnotchmanagement.com.
ABOUT THE US OPEN SERIES
Since 2004, the world's best players on the WTA and ATP Tours have come together for the US Open Series on the road to Flushing Meadows. Linking together eight tournaments across North America ahead of the year's final Grand Slam, the Series offers the game's biggest names and brightest stars the opportunity to play coast-to-coast in a true summer season of tennis, all with an eye towards the year's final Grand Slam.