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About the Peach Bowl

The Peach Bowl is a major college football bowl game that originated on December 30, 1968, in Atlanta, Georgia. Initially established to benefit the Lions Club of Atlanta and later taken over by the Atlanta Chamber of Commerce, the game was created to showcase Southern football talent. The Peach Bowl has grown in prestige over the decades and is now part of the College Football Playoff (CFP) system as one of the "New Year's Six" bowl games. It has a rotating role in hosting CFP semifinal matchups, further solidifying its place among the sport's most significant postseason events.

In its early years, the Peach Bowl struggled financially and was often seen as a lower-tier bowl game. However, by the 1990s, sponsorship from companies like Chick-fil-A helped elevate its prominence. In 2014, the game was officially renamed the Chick-fil-A Peach Bowl, reflecting its partnership with the Atlanta-based fast-food chain. The move into the New Year's Six and the high-profile matchups it now attracts have transformed the Peach Bowl into one of the premier college football games.

One of the most notable moments in Peach Bowl history came in 2016, when it hosted a CFP semifinal between Alabama and Washington. Alabama's dominant defense stifled Washington in a 24-7 victory, showcasing the Crimson Tide's national championship pedigree. Another unforgettable game was the 2006 matchup between Georgia and Virginia Tech. Georgia overcame a 21-point deficit to win 31-24, marking one of the largest comebacks in the bowl's history. More recently, the 2019 Peach Bowl featured an explosive LSU team, led by Heisman Trophy winner Joe Burrow, dismantling Oklahoma 63-28 on their way to a national title.

The Peach Bowl’s evolution from a struggling regional game to a marquee event highlights its importance in college football. Played at Mercedes-Benz Stadium in Atlanta since 2017, the game now enjoys state-of-the-art facilities and a reputation for hosting competitive matchups. Its role in the CFP system, along with its commitment to community initiatives and charitable giving, has cemented the Peach Bowl as a cherished tradition in college football's postseason landscape.

What is the Peach Bowl?

The Peach Bowl is an annual college football bowl game held in Atlanta, Georgia. Established in 1968, it's now sponsored by Chick-fil-A and the game is officially known as the Chick-fil-A Peach Bowl. With the College Football Playoff now expanded to 12 teams, the Peach Bowl hosts a quarterfinal or semifinal matchup between top-ranked programs.

When and where is the Peach Bowl played?

The Peach Bowl is typically played around New Year's Day, with the exact date varying depending on its role in the CFP rotation. It takes place at Mercedes-Benz Stadium in Atlanta, Georgia, a state-of-the-art facility that has been its home since 2017.

The 2026 Peach Bowl will take place on January 9, 2026 at 7:30 p.m. ET as a semifinal matchup of the College Football Playoff.

Which teams are playing in the upcoming Peach Bowl?

With the College Football Playoff expanded to 12 teams, the Peach Bowl will serve as one of the CFP quarterfinal or semifinal matchups, featuring two of the top-ranked teams in the playoff bracket. The specific teams won’t be known until the matchups are determined based on the results of the earlier playoff rounds.

What is the history of the Peach Bowl?

The Peach Bowl was first played in 1968 as a regional event to showcase Southern teams. Over the years, it gained prominence through sponsorship deals and its inclusion in the New Year's Six bowls. Notable games include Alabama's dominant semifinal win in 2016 and LSU's explosive performance against Oklahoma in 2019.

How is the Peach Bowl related to the College Football Playoff?

As part of the 12-team College Football Playoff, the Orange Bowl now hosts a quarterfinal or semifinal game, showcasing two of the top teams in the playoff bracket.

What are the parking and transportation options for attending the Peach Bowl?

Mercedes-Benz Stadium offers various parking options, which can be purchased in advance here. Public transportation is also available via Atlanta's MARTA rail system, with a station conveniently located near the stadium. Rideshare services and shuttles are also popular options for fans attending the game.

What is the seating capacity of Mercedes-Benz Stadium?

Mercedes-Benz Stadium has a seating capacity of approximately 71,000, which can be expanded to accommodate up to 75,000 for major events like the Peach Bowl or playoff games.

What events and activities are associated with the Peach Bowl?

The Peach Bowl is part of a larger celebration that includes fan events like pep rallies, team tailgates, and interactive fan zones in the days leading up to the game. Additionally, the event often involves charitable initiatives, including scholarships and donations to local communities, enhancing its impact beyond the football field.

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