August 8th, 2024
This partnership makes SeatGeek the Big 12's Official Ticket Marketplace, strengthening its reach into college athletics
SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams and venues, today announced an extension with the Big 12 Conference. The new deal marks the first new partnership of the expanded 16-university conference and makes SeatGeek the Official Ticket Marketplace of the Big 12.
"We are excited to partner with SeatGeek as the Conference’s Official Ticket Marketplace,” said Big 12 Commissioner Brett Yormark. “We look forward to working alongside SeatGeek as the Big 12 continues to innovate our ticketing business and provide our fans with the best possible game day experience.”
Through the deal, SeatGeek will further its brand presence in new markets through prominent sponsorship assets, such as event entitlement of Big 12 Homecoming’s music platform and a supporting partnership of Big 12 Pro Day. The agreement will also include in-venue signage and LEDs at all Big 12 Championship games and media assets across broadcasts. Additionally, the company will elevate its digital presence through the Big 12 website and social media accounts.
”College sports have evolved into the fastest-growing and most dynamic sector in live entertainment, presenting tremendous opportunities for innovation,” said Russ D’Souza, President of Supply and Co-Founder of SeatGeek. “By extending our reach with one of the biggest conferences in college sports, we're doubling down on our commitment to enhance the game day experience and connect even more fans with the teams they love."
As the Official Ticket Marketplace, fans across the conference Big 12 fans will continue to use SeatGeek to seamlessly price, list, verify and sell their tickets via mobile or web for all games and major events.
Today’s announcement reinforces SeatGeek’s commitment to college athletics. Last year, SeatGeek announced a partnership with Paciolan, the largest ticketing company in college athletics, and later, an integration with 90 NCAA university athletic programs and 15 live entertainment venues that the company tickets.
ABOUT SEATGEEK
SeatGeek is on a mission to transform the live event experience for fans, teams and venues. By combining a consumer marketplace with innovative primary ticketing box office technology, SeatGeek has become a high-growth global ticketing leader. SeatGeek delights fans through industry-first features including: Deal Score, its proprietary ticket rating technology; Rally, its event-day operating system; and SeatGeek Swaps, the first return policy offered by a major ticketer. In parallel, the platform's open-ecosystem enterprise ticketing software empowers teams, venues and promoters to efficiently grow their businesses while delivering the superior experience that all fans deserve.
SeatGeek is proud to partner with some of the most recognized names in sports and live entertainment across the globe, including the Dallas Cowboys, Cleveland Cavaliers, and Florida Panthers, as well as the National Football League (NFL), Major League Baseball (MLB), NASCAR, nearly half of the English Premier League (EPL) and multiple theaters across NYC's Broadway. Curious? Visit www.seatgeek.com.