August 15th, 2023

90 NCAA University Athletic Programs Sign Up for SeatGeek’s Marketplace Integration Through Paciolan Partnership

Fans of these integrated programs can resell their tickets on SeatGeek with just a tap of the button

SeatGeek, the high-growth technology platform that is transforming the live event experience for fans, teams and venues, today announced that 90 NCAA University Athletic Programs will integrate their ticketing system into SeatGeek’s marketplace technology platform. The integrations come about through SeatGeek’s partnership with LEARFIELD’s Paciolan, a leader in ticketing, fundraising and technology solutions for college athletics and live entertainment venues. In addition to these schools, SeatGeek will also integrate into 15 live entertainment venues ticketed by Paciolan.

Fans of these integrated programs can resell their tickets on SeatGeek with just a tap of the button through its product and barcode integration with Paciolan. No more downloading and uploading pdfs. SeatGeek also offers a variety of tools to help fans better price, list, verify and sell their tickets via mobile or web. The integration launch kicks off just in time for the busy Fall sports season.

“We are excited to offer Razorback fans a powerful secondary ticketing solution with two trusted industry leaders like SeatGeek and Paciolan,” said Rick Thorpe, Deputy Athletic Director, External Engagement at the University of Arkansas. “Now our fans can leverage integrated mobile technology to easily verify and sell their unused tickets and our athletics staff can gain rich sales data to tailor unique offers and customized messaging for our fans.”

Paciolan clients integrated into SeatGeek enjoy enhanced data and customer service tools. The integration provides real-time resold mobile ticket validation, pricing, and sales data for each participating school and venue. Actionable data provides insights into market demand to inform teams of future fan-friendly pricing options.

"Our collaboration with SeatGeek enhances secondary ticketing services for our teams and their fans this fall," said Kim Damron, president of Paciolan and president of digital & technology for parent company LEARFIELD. "Through the seamless integration of our primary ticketing system with SeatGeek's marketplace platform, we're enabling fans to easily resell their tickets, thereby enriching their game-day experience in stadiums across the country."

Early this year, SeatGeek also announced a marketplace partnership with Major League Baseball (MLB) and all thirty of its clubs. On the primary ticketing side, SeatGeek recently signed its sixth NFL partner, the Tennessee Titans, in addition to new deals with PGA of America and LPGA.

"Technology is reshaping how fans engage with their favorite teams on gameday," said Russ D’Souza, co-founder of SeatGeek. “These university partners are creating a new era of engagement and prioritizing the fan. I'm incredibly excited and very proud of how we've been able to onboard so many new partners in a relatively short time.”