January 27th, 2022
Agreement Marks SeatGeek’s First Partnership with a NASCAR Cup Series Race, the 2022 Season-Opening DAYTONA 500 at Daytona International Speedway
NEW YORK, NY and DAYTONA BEACH, FL – SeatGeek, the high-growth technology platform that is transforming live-event experiences for fans, teams, and venues, today announced a partnership with Daytona International Speedway to become the preferred ticket exchange of the DAYTONA 500, The Great American Race set for Sunday, Feb. 20 at 2:30 p.m. ET.
The DAYTONA 500 made its partnership with SeatGeek official after announcing a grandstand seating sell out on January 12, demonstrating SeatGeek as the superior platform for NASCAR fans to purchase DAYTONA 500 tickets.
As the preferred ticket exchange, NASCAR fans can use SeatGeek’s top-rated technology to buy and sell DAYTONA 500 tickets, as well as opportunities for other events as part of Speedweeks Presented by AdventHealth. Fans can also easily browse and compare ticket listings through SeatGeek’s proprietary Deal Score™ technology. The partnership gives Daytona International Speedway access to SeatGeek’s analytics, allowing them to see ticket exchange data and sales trends.
“We chose SeatGeek as the preferred ticket exchange of the DAYTONA 500 because of their ability to give our fans a seamless, mobile-first product experience when looking to buy or sell tickets,” said Frank Kelleher, President of Daytona International Speedway. “SeatGeek’s analytics and consulting services also help us marry our sales data with theirs to better understand the overall demand for tickets leading up to and on race day.”
Daytona International Speedway joins a constantly growing list of sports, music, and theater brands who decided to partner with SeatGeek’s ticket exchange platform. The platform works with some of the most respected teams, leagues, and venues in the world including the NFL's Dallas Cowboys, New Orleans Saints, Arizona Cardinals, and the NBA’s Brooklyn Nets, Cleveland Cavaliers and New Orleans Pelicans.
“When best-in-class ticketing technology comes together with such an iconic race, it elevates the event experience for everyone involved,” said Jeff Ianello, EVP of Client Partnerships at SeatGeek. “We’re proud to partner with the Daytona International Speedway to help fans all over the world gather to be part of this momentous event.”
Fans can stay connected with Daytona International Speedway on Twitter, Facebook and Instagram, as well as the all-new NASCAR Tracks App, for the latest speedway news.
ABOUT SEATGEEK
SeatGeek is on a mission to transform the live-event experience for fans, teams and venues. By combining a consumer marketplace with innovative primary ticketing box office technology, SeatGeek has become a high-growth global ticketing leader. SeatGeek delights fans through industry-first features including: Deal Score, its proprietary ticket rating technology; Rally, its event-day operating system; and SeatGeek Swaps, the first return policy offered by a major ticketer. In parallel, the platform’s open-ecosystem enterprise ticketing software empowers teams, venues and promoters to efficiently grow their businesses while delivering the superior experience that all fans deserve.
SeatGeek is proud to partner with some of the most recognized names in sports and live entertainment across the globe including the Dallas Cowboys, Brooklyn Nets and Liverpool F.C., as well as Major League Soccer (MLS), National Football League (NFL), half of the English Premier League (EPL) and multiple theaters across NYC’s Broadway and London’s West End. Curious? Visit www.seatgeek.com.
ABOUT DAYTONA INTERNATIONAL SPEEDWAY
Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of The Great American Race – the DAYTONA 500. Though the season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex, also known as the World Center of Racing, boasts the most diverse schedule of racing on the globe. In addition to at least nine major event weekends, the Speedway grounds are also used extensively for events that include concerts, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training. The iconic venue will be the site of a host of motorsports events early in 2022, beginning with AHRMA Classic Motofest and the Rolex 24 At DAYTONA in January, and the 64th DAYTONA 500, which will debut the first points race for NASCAR’s ‘Next Gen’ car as part of Speedweeks Presented by AdventHealth, in February. The tradition-rich 81st Annual Bike Week At DAYTONA returns in March, featuring DAYTONA Supercross and the DAYTONA 200, and in May with the Heroes Honor Festival. Later in the summer during Independence Day weekend, the track, in association with Torneos, will host Soccer Fest before the NASCAR Cup Series returns for the final race of the regular season with the Coke Zero Sugar 400 on Aug. 27.