NCAA Basketball

United Supermarkets Arena: Your complete guide to Texas Tech events

Feb 6, 2026

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Mary Callahan

United Supermarkets Arena is one of Lubbock’s premier indoor venues and the home of Texas Tech Red Raiders basketball. Located on the Texas Tech University campus, the arena hosts college basketball, concerts, family shows and special events throughout the year. Whether you’re attending a Red Raiders game or a major concert, this guide covers everything you need to know before visiting United Supermarkets Arena.

What is United Supermarkets Arena?

United Supermarkets Arena is a multi-purpose indoor arena on the campus of Texas Tech University. Opened in 1999, the venue serves as the home court for Texas Tech Red Raiders men’s and women’s basketball and hosts concerts, university commencements and other live entertainment. The arena was named through a partnership with United Supermarkets and is recognized for its modern design, large seating capacity, and energetic atmosphere.

Where is United Supermarkets Arena located?

United Supermarkets Arena is located at 1701 Indiana Avenue in Lubbock, Texas, on the Texas Tech University campus. The arena is near major campus buildings and student housing, making it a central destination for students and visitors alike. Its location also provides easy access from downtown Lubbock and surrounding areas.

What events are held at United Supermarkets Arena?

United Supermarkets Arena hosts a variety of sports and entertainment events, with basketball as the primary attraction.

Texas Tech basketball games

The Red Raiders men’s and women’s basketball teams play their home games at United Supermarkets Arena. Conference matchups, rivalry games and postseason contests bring passionate fans and create a lively atmosphere inside the arena.

Concerts and live entertainment

United Supermarkets Arena regularly hosts concerts, comedy tours and family-friendly events. Its flexible seating and modern sound system provide a strong concert experience, with good sightlines and energy throughout the venue.

Other events at United Supermarkets Arena

In addition to sports and concerts, the arena hosts university commencements, community events and special performances depending on the season and schedule.

United Supermarkets Arena seating guide

United Supermarkets Arena has a seating capacity of approximately 15,098 for basketball games, with different configurations for concerts and special events. The arena features a bowl-style design that brings fans close to the action and creates an engaging environment for all events.

Best seats at United Supermarkets Arena

Lower level center sections provide the best views for basketball games, floor seats are ideal for concerts and upper level sections offer affordability while maintaining solid sightlines. Seating layouts vary by event, so checking the seating chart for your specific event is recommended.

Getting to United Supermarkets Arena

Planning transportation ahead of time can make attending an event much smoother, especially during high-demand games or shows.

Parking near United Supermarkets Arena

Parking is available in university-operated surface lots and garages surrounding the arena. Availability may vary depending on the event, so arriving early is recommended. Many fans also use nearby private lots or ride-sharing services to avoid post-event traffic.

Public transportation and walking

The arena is accessible via Lubbock public transportation and is within walking distance of several campus parking areas. Fans often choose to walk from surrounding lots or use rideshare services for convenience.

What to know before you go

United Supermarkets Arena is a smoke-free venue, and security screenings are required for entry. Bag policies may apply depending on the event, and concessions and merchandise stands are available throughout the arena. Reviewing event-specific policies ahead of time can help ensure a smooth experience.

FAQs about United Supermarkets Arena

How many people does United Supermarkets Arena hold?

The arena holds approximately 15,098 fans for basketball games, with capacity varying depending on event setup.

Is United Supermarkets Arena only used for basketball?

No. While it is home to Texas Tech basketball, the arena also hosts concerts, commencements and various live entertainment events.

Is United Supermarkets Arena accessible by public transportation?

Yes. The arena is accessible via Lubbock public transportation and is located within a walkable area on the Texas Tech campus.

Why United Supermarkets Arena stands out

United Supermarkets Arena combines a central campus location with a versatile event schedule and modern amenities. From Red Raiders basketball to major touring acts, the arena provides a high-quality and engaging live event experience for fans across Lubbock and the surrounding region.

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