March 22nd, 2021
As the live event industry recovers, SeatGeek will leverage Ms. Richie’s decades of marketing expertise to power its brand to reach new audiences.
NEW YORK, NY (March 22nd, 2021) -- SeatGeek, the innovative ticketing platform, today announced the appointment of Laurel J. Richie to its Board of Directors. Ms. Richie brings decades of experience to SeatGeek, including her role as President of the Women’s Basketball Association (WNBA), CMO of the Girl Scouts of America, and senior leadership at marketing agency Ogilvy. As the live event industry recovers from the COVID-19 pandemic, SeatGeek will leverage Ms. Richie’s invaluable marketing expertise to build upon its brand, reach new audiences, and help bring “live” back across the US.
“Laurel has already made an incredible impression on the SeatGeek team,” said SeatGeek Co-Founder Russ D’Souza. “The live event industry is rife with opportunity right now, and I can’t think of a better person to help us transition our brand to meet the needs of a larger audience.”
Launched in 2009, SeatGeek’s mobile-first approach helped it differentiate itself from a crowded industry of competitors. As a top-rated ticketing platform that handles both primary and secondary event transactions, SeatGeek has become a leading source for digital-savvy event-goers. SeatGeek now brings Ms. Richie to its Board of Directors during a time of event industry transition and opportunity. The company will leverage Ms. Richie’s expertise and its industry-leading product to become a household name among mainstream event-goers.
“Thanks to SeatGeek’s product innovation and strong partnership roster, the company is already well-positioned for growth,” said Ms. Richie. “I’m excited to be along for the ride as SeatGeek goes from the best ticketing company you’ve never heard of, to a household name.”
A frequent keynote speaker and panelist on Leadership, Diversity and Inclusion, Ms. Richie has been named to The Network Journal’s 25 Most Influential Women in Business list, awarded Ebony magazine’s Outstanding Women in Marketing and Communications Award, and made Ebony’s Power 100 List. She's also received the Black Girls Rock Shot Caller Award, the Sports Business Journal's Game Changer Award and Black Enterprise named her one of the Most Influential African Americans in Sports. She is a former Trustee of the Naismith Basketball Hall of Fame and currently sits on the Board of Trustees at Dartmouth College
SeatGeek is the leading mobile-focused ticket platform that enables fans to buy and sell tickets for sports, concert, and theater events. With industry-leading mobile ticketing apps, a fan-friendly user experience and its proprietary Deal Score™ technology that helps fans identify the best ticket values for a given event, SeatGeek is transforming the way that fans buy and sell tickets to their favorite events. SeatGeek Enterprise - the company’s primary ticketing platform - is used by many teams, venues and performers throughout the world. Headquartered in New York, SeatGeek also has international offices in the U.K., Israel, and Italy.