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  • Find tickets from 96 dollars to Allstate Sugar Bowl on Wednesday January 1 2020 at 7:30 pm at Mercedes-Benz Superdome in New Orleans, LA

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Sugar Bowl Details

The Sugar Bowl, like the Rose Bowl in Southern California and the Orange Bowl in Miami before it, was established to help drive tourism to the New Orleans area. After seeing how well it worked in Pasadena and Miami, Colonel James M. Thomson of the New Orleans Item and sports editor Fred Digby began calling for a game to be established in New Orleans.

They first presented the idea in 1927. It took a while, but eight years later the game had enough support to finally make it happen. In 1935, the first Sugar Bowl was played in Tulane Stadium on the campus of Tulane University. The game remained on campus at Tulane through 1974 before moving to the Louisiana Superdome the following year (now called the Mercedes-Benz Superdome) where it has remained since then - with one exception. In 2006, due to the damage Hurricane Katrina caused, the game was moved to the Georgia Dome in Atlanta.

In the early years, there was an unofficial affiliation with the SEC, but in 1976 it became official. A second association was established in 2015 with the Big 12. However, while the game was part of the BCS system traditional affiliations were not as significant. In the context of the College Football Playoff system, the Sugar Bowl will host one of the semifinal games every three years.

There have been many memorable Sugar Bowl games over the years, and even a couple memorable games that never happened. In 1967, Army was shaping up to be selected for the 1968 Sugar Bowl. Had they gone, it would have been Army’s first bowl game. But, the Pentagon decided the game would put too many demands on the players’ time and that football was not essential to the Academy’s mission—to create future Army officers. Ultimately, the Army team did not participate in the Sugar Bowl, but the game was still one for the ages.

When and where is the 2019 Sugar Bowl game?

The 2019 Sugar Bowl is set to take place on New Year’s Day (January 1st) at the Mercedes-Benz Superdome in New Orleans, LA. This game is highly anticipated for football fans across the country, regardless of previous football roots and affiliations.

How much are Sugar Bowl tickets?

The average Sugar Bowl game ticket costs $290 on the resale market, but this may vary depending on the game’s matchup on any given year.

Texas & Georgia Fans Plan Their Trip to New Orleans

2019 Game Among the Hottest Sugar Bowl Tickets in History

This year’s matchup is on pace to be in line with some of the most in-demand Sugar Bowl tickets we have tracked on SeatGeek over the past five seasons. At an average resale price of $228 for a ticket, demand for this game is behind the two CFP Semifinal matchups the game has hosted but outranks a number of other high-profile events.

See below for a list of Sugar Bowl ticket prices by year:

  • 1/1/19 Georgia vs. Texas: $228 avg. resale price
  • 1/1/18 Clemson vs. Alabama (CFP Semifinal): $335
  • 1/2/17 Oklahoma vs. Auburn: $158
  • 1/1/16 Oklahoma State vs. Ole Miss: $224
  • 1/1/15 Alabama vs. Ohio State (CFP Semifinal): $360
  • 1/2/14 Alabama vs. Oklahoma: $267

Sugar Bowl a Top-5 Most In-Demand Bowl Game of 2018-19

Only the two College Football Playoff Semifinal games and the Rose Bowl are seeing more ticket demand from fans than this year’s Sugar Bowl.

Below are the top five most in-demand bowl games, ranked by average ticket price, this bowl season:

  • Cotton Bowl (Notre Dame vs. Clemson): $452 avg. resale price
  • Orange Bowl (Alabama vs. Oklahoma): $358
  • Rose Bowl (Ohio State vs. Washington): $337
  • Sugar Bowl (Georgia vs. Texas): $228
  • Peach Bowl (Florida vs. Michigan): $188

Sugar Bowl Top Matchups