Luke Bryan VIP tickets: What’s included, how they work and where to find them

Luke Bryan’s "Word On The Street" Tour is hitting over 30 cities across the U.S. and Canada in 2026, bringing his signature high-energy country hits and unforgettable live performances to fans everywhere. For those looking to make the night even more special, VIP ticket packages offer premium perks that go far beyond general admission.

Here’s your complete guide to "Word On The Street" VIP tickets with what you get, how they work and the best places to find them.

What are Luke Bryan VIP tickets?

VIP tickets for the "Word On The Street" Tour are premium packages that include special experiences and collectible merchandise alongside your concert seat or lawn access. These packages are designed for fans who want a more immersive concert day, from exclusive pre-show events to unique memorabilia.

For this tour, there are two official VIP packages:

• Word On The Street VIP Experience

• Open Season Grass Pass

Both packages are available starting Tuesday, January 27, 2026, during the VIP presale.

What’s included in the "Word On The Street" VIP Experience?

The "Word On The Street" VIP Experience is the top-tier package, offering fans premium seats and exclusive access to pre-show activities:

• 1) One premium reserved seat in first 30 rows -or- (1) One GA Pit/Floor ticket to see Luke Bryan live

• Dedicated venue entrance (subject to availability)

• Invitation to “Luke’s Lounge” before the show featuring:

• Stripped down acoustic pre-show performance of two songs by Luke Bryan

• The “Luke’s Lounge” exhibit; featuring memorabilia, photos and more from Luke’s expansive career!

• Photobooth opportunity to commemorate your evening

• Complimentary snacks and a cash bar (subject to local liquor laws)

• (1) One VIP laminate

• (1) One exclusive limited edition Luke Bryan VIP merchandise gift

• Early access to merchandise shopping

• On site event host

What's included in the Open Season Grass Pass:

The Open Season Grass Pass is a VIP experience available at amphitheater venues. The premium pass includes:

• (1) One lawn ticket to see Luke Bryan live

• Early venue entrance and access to the lawn before doors open to the public

• (1) One exclusive limited edition Luke Bryan beach blanket

• Early access to merchandise shopping

• On site event host

What is the VIP experience like on a Luke Bryan concert day?

VIP ticket holders should plan to arrive earlier to a Luke Bryan "Word On The Street" show than general admission fans. Each show will have a designated check-in time and location, which is emailed closer to the event.

On concert day, VIP guests can expect to:

• Check in with event staff using a valid photo ID

• Pick up your VIP laminate and included merchandise

• Enter the venue before general admission doors

• Enjoy early merchandise shopping and pre-show activities in the lounge (if included)

• Head to your premium seat or GA floor area with priority access

Tip: Arriving late may result in missing some VIP perks, like early lounge access or exclusive merchandise.

How to get Luke Bryan VIP tickets

VIP tickets are limited and often sell out quickly during presales. Verified resale, like SeatGeek, is usually the next best option if initial packages sell out.

Buying VIP tickets during presales and onsale

VIP tickets are initially sold through official ticket providers during fan club presales, credit card presales and the general onsale for each tour date. Inventory varies by city and VIP packages can sell out within minutes, so it pays to act fast.

Here are the key dates to know for the "Word On The Street" presales and onsale.

How to Get Luke Bryan VIP tickets on SeatGeek

SeatGeek is a reliable way to track down VIP packages once they hit the secondary market. On SeatGeek, VIP tickets are clearly labeled with package names such as “Word On The Street VIP Experience” or “Open Season Grass Pass”, so you can easily identify them. That said, it’s always a good idea to double-check the listing details to make sure your order includes all the VIP perks advertised.

Here’s how to grab them:

1. Search your show Download the SeatGeek app or visit the website and search for “Luke Bryan Word On The Street Tour” to see available dates.

2. Select your date Pick the specific city and show you want to attend.

3. Filter strategically Use filters for premium seats, pit/floor access and price range — VIP packages are usually tied to premium seating or general admission floor access.

4. Check listing details carefully Look for tickets that explicitly mention “Word On The Street VIP Experience,” "Open Season Grass Pass" or other VIP perks in the listing notes. Only packages that clearly list VIP perks include them.

5. Use Deal Score and the interactive map Compare prices and views quickly using SeatGeek’s Deal Score and interactive seat map to make sure you’re getting the best value.

6. Set alerts If VIP tickets aren’t available right away, set SeatGeek alerts for your preferred show. You’ll be notified as soon as new VIP or premium listings appear.

Are Luke Bryan VIP tickets worth it?

For fans who want early entry, premium seating or lawn access, exclusive merchandise and pre-show experiences for the "Word On The Street" Tour, VIP tickets elevate the concert day from a great show to a complete fan experience.

If VIP packages sell out during presales, SeatGeek is the best tool for monitoring verified resale tickets and finding the ideal VIP package.