June 8th, 2018
Los Angeles Football Club Becomes First Team in World to Sell Tickets in a Snapchat Story
NEW YORK, NY (June 7, 2018) -- SeatGeek today announced that it is working with Snap Inc. to allow fans to purchase live event tickets directly within the Snapchat app. The integration is the first ticket buying experience in the Snapchat app, and one of the first e-commerce offerings within the mobile messaging and discovery service.
By leveraging SeatGeek’s open technology, sports teams and musical artists playing at venues SeatGeek tickets will now be able to sell tickets directly to the passionate fans viewing their Snapchat Stories. The integration is incredibly simple, with users able to swipe up, select their tickets, and checkout all within the Snapchat app in a few taps.
Snapchat began testing native e-commerce capabilities in Feb 2018, and Los Angeles Football Club was the first team in the world to sell tickets through the Snapchat/SeatGeek partnership, recently posting a number of tickets for a May 26 match against D.C. United on its Snapchat Story, as well as a Snapcode on their website.
“We’re always looking to reach our fans in innovative ways, and selling tickets directly to our followers on Snapchat gives us an incredible opportunity to connect with our most dedicated supporters,” said Los Angeles Football Club President and Co-Owner Tom Penn. “We may be a new club, but we want to keep pushing forward in interacting with our fans and supporters.”
This integration will also allow athletes and performers to sell tickets directly to their fans through the platform. Champion boxer Errol Spence Jr. is scheduled to post tickets in his Snapchat Story for an upcoming bout at the Dallas Cowboys owned Ford Center at The Star in Frisco.
“Selling tickets through Snapchat is a massive opportunity to reach fans in a new way,” said Dallas Cowboys VP of Ticket Sales Doug Dawson. “This is a really exciting example of SeatGeek’s open distribution approach to ticketing, and we’re looking forward to working with performers that come through our venues to put tickets in front of their Snapchat followers.”
In the coming months SeatGeek and Snapchat will work together to add more events to the integration. SeatGeek has seen strong momentum over the past few months in the primary ticketing space, and now tickets venues like AT&T Stadium and Banc of California Stadium.
SeatGeek fundamentally believes in an open ecosystem for tickets, where technology allows teams, artists and venues to put their tickets across the web in places their fans are already spending time.
“We’re stoked to partner with Snap to bring ticket buying to Snapchat for the first time,” said SeatGeek co-founder Russ D’Souza. “SeatGeek’s mission is to get fans to more live events. We see Snapchat as an incredible opportunity for teams and artists to increase discovery of their events, while also potentially rewarding their most dedicated fans with exclusive offers.”
SeatGeek is the leading mobile-focused ticket platform that enables fans to buy and sell tickets for sports, concert, and theater events. With industry-leading mobile ticketing apps, a fan-friendly user experience and its proprietary Deal Score™ technology that helps fans identify the best ticket values for a given event, SeatGeek is transforming the way that fans buy and sell tickets to their favorite events. SeatGeek Enterprise - the company’s primary ticketing platform - is used by a number of Major League Soccer clubs, as well as the Dallas Cowboys and New Orleans Saints and Pelicans.