AFC Bournemouth Selects SeatGeek to Power Ticketing and Enhance Matchday Experience
March 25th, 2025
NEW YORK, NY and BOURNEMOUTH, UK—March 25, 2025—SeatGeek, the high-growth technology platform transforming the live event experience for fans, today announced a multi-year partnership with AFC Bournemouth of the English Premier League. Beginning with the 2025/26 Premier League season, AFC Bournemouth will transition to SeatGeek’s enterprise ticketing platform, delivering a seamless and reliable ticketing process for Cherries supporters.
The transition will launch in May 2025, aligning with the club’s season ticket renewals. Through this partnership, AFC Bournemouth supporters will benefit from a best-in-class ticketing solution that simplifies purchasing, enhances mobile-first digital ticketing, and improves the overall ticket-buying experience.
SeatGeek’s technology is designed to deliver a smooth and reliable ticketing experience, even during peak demand, giving supporters more confidence when purchasing. The club will also introduce fully digital ticketing, making mobile entry the standard for matchday access. This shift will provide a more convenient and secure experience, eliminating the need for paper tickets while streamlining stadium entry.
“Our supporters expect a smooth and reliable ticketing experience, and we knew we needed a partner that could deliver,” said Nick Zombolas, Chief Ticketing Officer at AFC Bournemouth. “SeatGeek’s technology will give our fans more confidence when purchasing tickets and make it easier to get into the stadium on matchday.”
SeatGeek’s presence in English football continues to grow, with AFC Bournemouth joining a growing roster of Premier League clubs that trust SeatGeek’s technology to power their ticketing, including Manchester City, Liverpool, and Newcastle United. The company’s platform is used by clubs across the football pyramid, from the Premier League to the EFL Championship, as well as major global sports teams and leagues.
“AFC Bournemouth is a club with an incredibly passionate fanbase, and we are excited to bring our technology to the Cherries faithful,” said Jordan Hitchen, Director, EMEA at SeatGeek. “Our platform is designed to provide a seamless ticketing experience, from the moment a fan purchases their seat to the second they enter the stadium. We look forward to working with the club to introduce a mobile-first, fan-friendly approach to ticketing.”
With this announcement, SeatGeek continues its expansion across UK football, reinforcing its commitment to delivering innovative ticketing solutions for clubs and their supporters worldwide.
ABOUT SEATGEEK
SeatGeek was founded in 2009 when three live event fans had the crazy idea that modern technology could improve the live event-going experience for everyone—fans, teams and artists. Today, SeatGeek offers a trusted marketplace for fans to easily buy and sell tickets to the events they love and provides primary box office technology for some of the most prominent names in sports and entertainment globally.
ABOUT AFC BOURNEMOUTH
Founded in 1899, AFC Bournemouth has risen from English football’s lower leagues to establish itself as a competitive force in the Premier League. Known as "The Cherries," the club's ascent began in 2009, achieving three promotions in six seasons and culminating in their Premier League debut in 2015. Currently sitting in the top half of the table, The Cherries are having another great season after beating the club’s record points total in the 2023/24 season.