SeatGeek and Sporting JAX Kick Off Multi-Year Partnership
February 27th, 2025
Sporting JAX taps SeatGeek as its Official Ticketing Partner, bringing seamless access, data-driven insights and enhanced matchday experiences to supporters
NEW YORK, NY and JACKSONVILLE, FL—February 27, 2025—SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams, and venues, today announced a new multi-year partnership with Sporting Club Jacksonville (Sporting JAX) of the United Soccer League (USL). The deal makes SeatGeek the Official Ticketing Partner of the organization’s men’s professional USL Championship club and the women’s professional USL Super League club.
Starting this summer, soccer fans can seamlessly buy and sell tickets for Sporting JAX matches at Hodges Stadium through SeatGeek. With SeatGeek’s fan-first technology, attendees will experience an elevated game-day experience through features like Rally, which provides key event-day details—including parking insights, navigation assistance and more.
“Partnering with SeatGeek allows us to continue putting fans at the center of everything we do,” said Madison Holesko, Director of Ticketing & Service at Sporting JAX. “Their innovative platform makes it easier than ever for supporters to access matches while giving our team the insights needed to create the best possible game-day experience for our supporters and fans.”
With SeatGeek’s backend platform, Unify, Sporting JAX staff will have the tools to streamline ticketing operations, leveraging data-driven insights to optimize inventory, boost sales, and maximize revenue—creating a more seamless and impactful event experience.
“Sporting JAX is creating something special for its fans, and we’re here to make every step of the ticketing journey seamless for both the club and its supporters,” said Robyn Theodorakis, Director of Sales and Business Development at SeatGeek. “We look forward to working in lockstep with the organization to provide its supporters with a simple way to discover and attend matches—enhancing engagement while filling every seat.”
SeatGeek is strengthening its footprint in the USL, now serving as the trusted ticketing partner for 20 clubs across the league. Beyond USL, SeatGeek powers ticketing for top-notch teams in Major League Soccer, the English Premier League, the NFL, the NBA, and the NHL.
ABOUT SPORTING CLUB JACKSONVILLE (SPORTING JAX)
Sporting Club Jacksonville, or “Sporting JAX,” was established in 2020 by a passionate group of Jacksonville-based owners and is driven by a bold vision to elevate the area’s soccer scene. Renamed in collaboration with the First Coast community in 2023, the club is committed to launching a women’s professional USL Super League club, a men’s professional USL Championship club and USL Youth Academy in Northeast Florida.
Through work with city and county officials, Sporting JAX will spearhead the development of a 15,000-capacity community stadium and training facilities, positioning the First Coast as a premier destination for soccer excellence. Sporting JAX recently announced a game-changing merger with Florida Elite Soccer Academy, the largest youth soccer academies in Florida with over 10,000 players to create the Sporting JAX Soccer Academy and one of the largest youth-to-college-to-pro pathways in the United States. The Sporting JAX ownership group is led by prominent entrepreneur Ricky Caplin, alongside sporting legends Tim Tebow and Fred Taylor, seasoned pro soccer executive Steve Livingstone and local community innovator Tony Allegretti. Additionally, renowned UF women’s soccer coach Becky Burleigh leads Sporting JAX’s efforts as a consultant to the women’s pro team. For more information, visit www.sportingjax.com.
ABOUT SEATGEEK
SeatGeek was founded in 2009 when three live event fans had the crazy idea that modern technology could improve the live event-going experience for everyone—fans, teams and artists. Today, SeatGeek offers a trusted marketplace for fans to easily buy and sell tickets to the events they love and provides primary box office technology for some of the most prominent names in sports and entertainment globally.