January 20th, 2022
Chosen for its innovative ticketing technology, SeatGeek lands its fourth partner from the United Soccer League, the fastest growing professional soccer league in North America
NEW YORK, NY and HARTFORD, CT – SeatGeek, the high-growth technology platform that is transforming the live-event experience for fans, teams, and venues, today announced a multi-year partnership with Hartford Athletic of the United Soccer League, (USL) the largest and fastest growing professional soccer league in North America. The partnership means SeatGeek becomes Hartford Athletic’s ticketing platform starting with the 2022 regular season. The club becomes SeatGeek’s fourth USL partner and its first Connecticut-based partner as the company continues its momentum of signing new clients into the new year.
Hartford Athletic chose SeatGeek because of the platform’s seamless and easy-to-use ticketing technology for supporters. Starting with the 2022 season, fans attending Hartford matches will use the SeatGeek app on their personal devices to directly scan into Dillon Stadium. Supporters can also use SeatGeek’s Rally technology to get weather updates, book a ride to the match, and enter the stadium contact-free. SeatGeek will power Hartford Athletic’s back-office technology, giving the club seamless integrated access to fans and a view of demand.
“SeatGeek is a true partner that has demonstrated their ability to adapt quickly to an ever-changing marketplace and we’re thrilled to partner with them to provide a best-in-class ticketing experience for Hartford Athletic and our fans,” said Joe Calafiore, Hartford Athletic’s SVP of Marketing and Strategy. “With SeatGeek, we’re joining top sports organizations around the world to make purchasing and managing tickets easy and seamless.”
Hartford Athletic joins a growing number of USL teams using SeatGeek as their primary ticketing partner, including Charleston Battery, Louisville City F.C., and Colorado Springs Switchbacks F.C. SeatGeek’s partnership roster also includes seven Major League Soccer clubs and half of the English Premier League’s clubs including Liverpool F.C. and Manchester City F.C.
“Hartford Athletic’s fan-focused approach makes them a perfect match for SeatGeek as we continue to grow our client roster, '' said Jeff Ianello, EVP of Client Partnerships at SeatGeek. “We look forward to working with their team to create unforgettable game day experiences for their supporters.”
Single game tickets will go on sale on February 1st. Fans interested in joining a waitlist to be the first to know when single game tickets go on sale and receive a special discount should visit hartfordathletic.com/single.
ABOUT SEATGEEK
SeatGeek is on a mission to transform the live-event experience for fans, teams and venues. By combining a consumer marketplace with innovative primary ticketing box office technology, SeatGeek has become a high-growth global ticketing leader. SeatGeek delights fans through industry-first features including: Deal Score, its proprietary ticket rating technology; Rally, its event-day operating system; and SeatGeek Swaps, the first return policy offered by a major ticketer. In parallel, the platform’s open-ecosystem enterprise ticketing software empowers teams, venues and promoters to efficiently grow their businesses while delivering the superior experience that all fans deserve.
SeatGeek is proud to partner with some of the most recognized names in sports and live entertainment across the globe including the Dallas Cowboys, Brooklyn Nets and Liverpool F.C., as well as Major League Soccer (MLS), National Football League (NFL), half of the English Premier League (EPL) and multiple theaters across NYC’s Broadway and London’s West End. Curious? Visit www.seatgeek.com.
ABOUT HARTFORD ATHLETIC
Hartford Athletic is Connecticut’s professional soccer team competing in the United Soccer League. Our mission is to provide a world-class professional soccer experience and build community through the beautiful game. Go to HartfordAthletic.com for more information and follow on Instagram, Twitter, and Facebook for exclusive content and updates.