November 20th, 2023
After four successful years powering Quaytickets’ technology, SeatGeek expands the platform partnership, onboarding four new clients
SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams and venues, today announced an expansion of its partnership with Quaytickets, the primary ticket agency based at The Lowry - Salford Quays. In addition to renewing its deal with SeatGeek and becoming the official reseller of SeatGeek technology to the arts and cultural sector in the UK, Quaytickets has onboarded four new clients, including the University of Birmingham, South Lanarkshire Council and The Brindley Theatre. Clients, new and old, will leverage SeatGeek’s cutting-edge back-end technology to create, sell, and manage access to their live entertainment ecosystem.
“Four years ago, we launched our partnership with SeatGeek in the hopes of bringing best-in-class technology to our venue, The Lowry,” said Rachel Miller, Director of Audiences, Sales and Marketing at The Lowry. “We also wanted to share that technology with our Quaytickets clients to maximize ticket sales and audience insights and deliver an industry-leading customer journey. Today, we’ve accomplished that and so much more. We’ve delivered exceptional results and look forward to launching our new service packages into the arts and cultural sector event ticketing market, offering a Software as a Service solution right through to fully managed agency agreements. We can't wait for this next chapter of our journey as we leverage Quaytickets' unique position in the market as both a venue operator and ticketing services supplier.”
Through this extension, Quaytickets’ clients will have access to SeatGeek’s Unify, which will allow them to sell tickets across all platforms, with a focus on a premium mobile experience, manage data on tickets and memberships to deliver enhanced personalized experiences for event attendees, and take advantage of centralized and comprehensive reports that ingest data from all open-distribution sales channels and query builders to power marketing and revenue optimization.
In 2019, Quaytickets’ clients were among the first to benefit from SeatGeek’s then-latest UK product. This allowed them to directly list and sell tickets through distribution partners such as London Theatre Direct and Ingresso. Since then, Quaytickets has continued to evolve alongside SeatGeek, successfully growing its impressive list of partners and representing the company within today’s dynamic UK entertainment space.
“From day one, our partners at Quaytickets and The Lowry have remained passionate, driven and curious – working in lockstep with us to solve the question of how ticketing can be better for fans and those working behind the curtain,” said Peter Joyce, Managing Director of EMEA at SeatGeek. “We could not be more excited to continue working with Quaytickets and its clients to elevate the ticketing experience through our innovative back-end technology for the UK's most culturally significant institutions.”
Named after the renowned artist, The Lowry is a leading arts destination in the north of England and hosts three theatre spaces: The Lyric with 1730 seats and the smaller Quays Theatre and Studio Auditorium. It is also the permanent home of the L.S. Lowry art collection. The Lowry is committed to using visual and performing arts to enrich people’s lives.
SeatGeek's roster of top-notch clients consists of nearly half of the English Premier League, including Manchester City, Liverpool and Newcastle United, and seven clubs from the EFL Championship, including Leeds United and Middlesbrough.
ABOUT THE LOWRY AND QUAYTICKETS
The Lowry is a registered charity committed to using visual and performing arts to enrich people’s lives. The Lowry presents audiences with a diverse programme of theatre, opera, musicals, dance, music, comedy and visual art as well as events and activities to expand the horizons of audiences and artists alike.
The Lowry is an arts centre comprising 3 theatres, galleries including the home of the L.S Lowry collection and a learning and engagement team delivering life changing work especially with young people in their local community of Salford.
Operated by The Lowry, Quaytickets opened in 2005 as a Primary ticket agency offering a full range of ticketing services to clients throughout the UK. Quaytickets brings together their experience of running ticketing for a large internationally recognised venue with that of being a ticket supplier. Quaytickets offer an efficient and effective service with all our revenue supporting the work of The Lowry Trust in our local community of Salford. Quaytickets are delighted to have been awarded the Outstanding Customer Service Award in December 2019 by the Society of Ticket Agents and Retailers (S.T.A.R) and the Outstanding Ticket Office Award in January 2020 by the International Ticketing Association (INTIX).
Quaytickets – Ticketing systems and services by The Lowry for the arts and cultural sector.
ABOUT SEATGEEK
SeatGeek is on a mission to transform the live event experience for fans, teams and venues. By combining a consumer marketplace with innovative primary ticketing box office technology, SeatGeek has become a high-growth global ticketing leader. SeatGeek delights fans through industry-first features including: Deal Score, its proprietary ticket rating technology; Rally, its event-day operating system; and SeatGeek Swaps, the first return policy offered by a major ticketer. In parallel, the platform's open-ecosystem enterprise ticketing software empowers teams, venues and promoters to efficiently grow their businesses while delivering the superior experience that all fans deserve.
SeatGeek is proud to partner with some of the most recognized names in sports and live entertainment across the globe, including the Dallas Cowboys, Cleveland Cavaliers, Florida Panthers, and Liverpool F.C., as well as the National Football League (NFL), Major League Baseball (MLB), NASCAR, nearly half of the English Premier League (EPL) and multiple theaters across NYC's Broadway. Curious? Visit www.seatgeek.com.