August 21st, 2024
Parties simplifies group ticketing to make attending a live event with friends as enjoyable as it should be
Ahead of the NFL’s 2024 kickoff, SeatGeek—the high-growth technology platform transforming the live event experience for fans, teams, and venues—is introducing Parties, a new ticket-sharing feature that lets fans easily invite, share, and manage tickets as a group. Inspired by reservation apps like Airbnb and Resy, Parties offers a seamless way for ticket owners to send event invites to a group while still maintaining control of all the tickets, making group attendance more convenient than ever. Parties is the first feature of its kind for a major ticketing platform, setting a new standard for group attendance and sales.
With Parties, hosts can quickly send an invite via a link to a group, allowing invited guests to create or sign into their SeatGeek account to claim their ticket. Unlike traditional mobile transfers, where ticket ownership is lost once the ticket is transferred, Parties allows the host to maintain control. If a guest can no longer attend, the host can easily revoke the ticket and reassign it to someone else. This ensures ticket security and provides SeatGeek partners with the ability to give their fans a more personalized event experience.
After the pandemic supercharged mobile ticketing adoption, search interest in "how to transfer tickets" greatly increased over time. Parties not only helps improve the group transfer process for fans but also provides venues and teams with insights into event attendance. SeatGeek’s research found that venues have visibility into only about 40% of attendees. By leveraging the data provided through Parties, venues and teams can maximize fan experiences, optimize marketing strategies, and drive revenue growth with tailored promotions and gameday upgrades.
"Fan data is just data unless you make it easy for clients to actually use it," said Russ D’Souza, President of Supply and co-founder of SeatGeek. “Parties, along with our fan experience platform, Rally, is part of our larger vision to make the ticket more than just a ticket. By improving how we use data, we empower venues and teams with the ability to personalize the event experience, refine their marketing efforts and build lasting fan loyalty."
Parties is now available for a growing number of events across SeatGeek and will continue rolling out for all NFL games ahead of the 2024-2025 season, which kicks off September 5.
For more information about Parties, visit http://www.seatgeek.com/release/parties.
ABOUT SEATGEEK
SeatGeek is on a mission to transform the live event experience for fans, teams and venues. By combining a consumer marketplace with innovative primary ticketing box office technology, SeatGeek has become a high-growth global ticketing leader. SeatGeek delights fans through industry-first features including: Deal Score, its proprietary ticket rating technology, and Rally, its event-day operating system. In parallel, the platform's open-ecosystem enterprise ticketing software empowers teams, venues and promoters to efficiently grow their businesses while delivering the superior experience that all fans deserve.
SeatGeek is proud to partner with some of the most recognized names in sports and live entertainment across the globe, including the Dallas Cowboys, Cleveland Cavaliers, and Florida Panthers, as well as the National Football League (NFL), Major League Baseball (MLB), NASCAR, nearly half of the English Premier League (EPL) and multiple theaters across NYC's Broadway. Curious? Visit www.seatgeek.com.