May 30th, 2024
Stoke City FC renews its partnership with SeatGeek after five successful seasons powered by the company’s best-in-class ticketing technology
SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams and venues, today announced a multi-year extension with Stoke City FC of the EFL Championship. The renewal extends SeatGeek’s role as the club’s primary ticketing technology partner.
“Over the past five seasons, SeatGeek have demonstrated their commitment to enhancing the ticketing experience at the bet365 Stadium,” said Stoke City’s Chief Operating Officer, Simon King.
“We firmly believe that SeatGeek is the partner best placed to help Stoke City innovate in this area in the coming years. We are excited to continue this journey and look forward to what the future holds.”
The partnership affirms both SeatGeek and Stoke City’s commitment to improving the Club’s digital ticketing experience. Both parties will continue working in lockstep to progress towards the adoption of mobile Season Cards and match tickets in the near future.
"We're absolutely thrilled to renew our partnership with Stoke City FC, a club with such a rich history and passionate fan base,” said Peter Joyce, Managing Director, EMEA at SeatGeek. “This collaboration reflects our commitment to bringing fans closer to the game they love, ensuring seamless access to unforgettable matchday experiences. We look forward to continuing our partnership with Stoke City and their incredible supporters over the coming seasons."
The club’s decision to renew with SeatGeek resulted from its proven success with premier sports organizations across the United Kingdom. Today, SeatGeek’s UK portfolio includes nearly half of the English Premier League (EPL), including Manchester City, Liverpool, Aston Villa and Newcastle United, and clubs across the EFL Championship, including Middlesbrough, Bristol City, Watford and Sheffield United.
In the US, SeatGeek works with several clubs within Major League Soccer (MLS), the National Women’s Soccer League (NWSL) and the United Soccer League (USL). It is also the league-wide partner of the USL and USL Super League. This month, the company announced renewals with two MLS clubs: Minnesota United FC and Portland Timbers.
ABOUT SEATGEEK
SeatGeek is on a mission to transform the live event experience for fans, teams and venues. By combining a consumer marketplace with innovative primary ticketing box office technology, SeatGeek has become a high-growth global ticketing leader. SeatGeek delights fans through industry-first features including: Deal Score, its proprietary ticket rating technology; Rally, its event-day operating system; and SeatGeek Swaps, the first return policy offered by a major ticketer. In parallel, the platform's open-ecosystem enterprise ticketing software empowers teams, venues and promoters to efficiently grow their businesses while delivering the superior experience that all fans deserve.
SeatGeek is proud to partner with some of the most recognized names in sports and live entertainment across the globe, including the Dallas Cowboys, Cleveland Cavaliers, Florida Panthers, and Liverpool F.C., as well as the National Football League (NFL), Major League Baseball (MLB), NASCAR, nearly half of the English Premier League (EPL) and multiple theaters across NYC's Broadway. Curious? Visit www.seatgeek.com.