April 20th, 2018
City to use SeatGeek’s primary ticketing software, SeatGeek Enterprise, to give supporters a best-in-class buying experience
NEW YORK, NY (April 20, 2018) -- SeatGeek today announced a multi-year partnership with Premier League champions Manchester City Football Club to become the club’s official primary ticketing partner, starting in the 2018-19 season. Manchester City - one of the five most valuable football clubs in the world according to Forbes Magazine - will use SeatGeek’s powerful SeatGeek Enterprise ticketing platform (SRO) to continue to improve the fan experience and streamline systems and processes.
Manchester City fans will find it easier than ever before to select the seats they want, while the club will have increased flexibility and clarity through SeatGeek Enterprise’s rules-based engine and reporting. The club’s executive team have wide-ranging ambitions to develop ticketing, membership and corporate hospitality solutions, and selected SeatGeek and the SRO platform following a detailed review of the sports ticketing market.
Commenting on the partnership, Danny Wilson, Operations Director at Manchester City said:
“At Manchester City we’re committed to developing the fan experience in all aspects of our operation, and see our ticketing systems as an integral part of this. SeatGeek are a recognized industry leader with an excellent track record of providing innovative ticketing software, so we’re incredibly excited to kick-off this new partnership”.
Manchester City will join a growing number of UK-based clubs that leverage SeatGeek as their primary ticketing provider, including 25 percent of the Premier League. The New York-based company has seen strong momentum around the world in recent months, having recently announced partnerships with the NFL’s Dallas Cowboys and New Orleans Saints, and the NBA’s New Orleans Pelicans.
“The Manchester City project is both innovative and exciting. The Manchester City executive team is committed to working with the latest technology to drive the ultimate fan experience,” said SeatGeek UK Sport Managing Director Peter Joyce. “We are delighted to have been selected to work with one of the biggest clubs in the world, as SeatGeek continues to grow its presence internationally.”
As part of the partnership the SeatGeek Enterprise ticketing solution will be used by Manchester City Football Club and Manchester City Women's Football Club. The SeatGeek Enterprise platform will be used extensively across the club’s Etihad Campus headquarters, and will form an integral part of the club’s transactional software and reporting systems.
“We see the U.K., and much of Europe, as a major growth opportunity for our primary ticketing solution SeatGeek Enterprise,” said SeatGeek Co-founder Russ D’Souza. “Partnering with Manchester City is a big moment for SeatGeek, as we continue to see the massive opportunity to bring world-class technology to ticketing.”
SeatGeek is the leading mobile-focused ticket platform that enables fans to buy and sell tickets for sports, concert, and theater events. SeatGeek Enterprise - the company’s primary ticketing platform - is used by 25 percent of the Premier League clubs, as well as the Dallas Cowboys, and the New Orleans Saints and Pelicans. In total SeatGeek Enterprise has more than 500 clients across four different continents. Headquartered in New York, SeatGeek also has international offices in the U.K., Israel, Netherlands, Australia and Italy.
ABOUT MANCHESTER CITY FOOTBALL CLUB
Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, four League Championship titles, including three Premier League titles (2012, 2014, 2018), and five FA Cups. Manchester City FC is one of eight teams comprising the City Football Group and counts New York City FC and Melbourne City FC among its sister clubs.
Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games. For more information, please visit www.mancity.com