How to Buy Super Bowl Tickets
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Acquiring Super Bowl tickets, at least face value ones, is no easy task. But it’s not impossible! Let’s break it down.
Super Bowl 53 Ticket Prices
Before we get into how to get Super Bowl tickets, let’s talk a bit about how much you can expect to pay. Prices for the main event have been trending upward since we began tracking them on the secondary market in 2014, save for Super Bowl LI in 2017 when it dropped to $3,976. Ticket prices for Super Bowl LIII are currently averaging $5,073 on the secondary market. For up-to-date pricing info, check out our Super Bowl Ticket Price Tracker which is updated in realtime.
|Event||Date||Average Resale Price|
|Super Bowl LIII||2019-02-03||$5,073|
|Super Bowl LII: New England Patriots vs Philadelphia Eagles||2018-02-04||$5,373|
|Super Bowl LI: Atlanta Falcons vs New England Patriots||2017-02-05||$3,976|
|Super Bowl 50: Denver Broncos vs Carolina Panthers||2016-02-07||$4,531|
|Super Bowl XLIX: New England Patriots vs Seattle Seahawks||2015-02-01||$4,268|
|Super Bowl XLVIII: Denver Broncos vs Seattle Seahawks||2014-02-02||$2,598|
For Season Ticket Holders
Season ticket holders are automatically entered into a lottery for their chance to buy primary SB tickets. But not every season ticket holder is equal: preference is given to those whose team has made it to the Super Bowl, the number and type of seats you own, and how long you’ve owned said seats. For the lucky chosen few, you can pick up your tickets on game day at the box office.
For People in the NFL
The NFL distributes 74.8% of Super Bowl tickets to their teams. The remaining 25.2% of tickets are then spread out between the media, partners and sponsors. Only a small amount are then sold to fans via “packages” which are mostly scooped up by ticket brokers well in advance of the game (which then trickles down to you, the buyer). In essence, it’s almost impossible for the Average Joe to get a Super Bowl ticket from a primary source.
For the 2017 Super Bowl and going forward, the NFL announced that they were allocating 6,000 tickets away from the participating teams and instead funneling them into more Super Bowl packages. Those packages will be sold to fans via the NFL On Location Experience Company.
On the Secondary Market
Because of this, most people who want to go to the game turn to the secondary market for tickets. The secondary market just means the ticket is not being sold from the original source, and the price point is dictated by how hot the ticket is rather than the original cost. Super Bowl tickets can get very pricey on the secondary market, and range from $2,500-$3,000 on average.
SeatGeek lists secondary tickets (as well as primary for select markets), including Super Bowl inventory. Leading up to Super Bowl LI we outlined all the features available on SeatGeek to help you save money and purchase tickets confidently. Some of these include our ticket price tracker, Deal Score, and a ticket guarantee. SeatGeek also has seat views of the Mercedes-Benz Stadium on its venue page, so customers can check out where they’re sitting before making a purchase.
Buy Super Bowl Tickets on SeatGeekhere.
When to Buy Super Bowl Tickets
If you’re in the majority of people who have to buy their Super Bowl tickets through a secondary source, you’re likely wondering when the best time to make your purchase is. Resale activity spikes immediately following the conference championship games, but prices generally tend to fall as kickoff approaches. Though the East Coast-West Coast storyline will likely drive high ticket sales for the next week or so, waiting to make a last-minute purchase could pay off. Keep checking the SeatGeek Super Bowl Ticket Tracker for up-to-date pricing info, and/or sign up for email alerts regarding price drops and discounts.