How to Buy Super Bowl Tickets
Acquiring Super Bowl tickets, at least face value ones, is no easy task. But it’s not impossible! Let’s break it down.
For Season Ticket Holders
Season ticket holders are automatically entered into a lottery for their chance to buy primary SB tickets. But not every season ticket holder is equal: preference is given to those whose team has made it to the Super Bowl, the number and type of seats you own, and how long you’ve owned said seats. For the lucky chosen few, you can pick up your tickets on game day at the box office.
For People in the NFL
The NFL distributes 74.8% of Super Bowl tickets to their teams. The remaining 25.2% of tickets are then spread out between the media, partners and sponsors. Only a small amount are then sold to fans via “packages” which are mostly scooped up by ticket brokers well in advance of the game (which then trickles down to you, the buyer). In essence, it’s almost impossible for the Average Joe to get a Super Bowl ticket from a primary source.
For the 2017 Super Bowl and going forward, the NFL announced that they were allocating 6,000 tickets away from the participating teams and instead funneling them into more Super Bowl packages. Those packages will be sold to fans via the NFL On Location Experience Company.
On the Secondary Market
Because of this, most people who want to go to the game turn to the secondary market for tickets. The secondary market just means the ticket is not being sold from the original source, and the price point is dictated by how hot the ticket is rather than the original cost. Super Bowl tickets can get very pricey on the secondary market, and range from $2,500-$3,000 on average.
SeatGeek lists secondary tickets (as well as primary for select markets), including Super Bowl inventory. Leading up to Super Bowl LI we outlined all the features available on SeatGeek to help you save money and purchase tickets confidently. Some of these include our ticket price tracker, Deal Score, and a ticket guarantee. SeatGeek also has seat views of the Mercedes-Benz Stadium on its venue page, so customers can check out where they’re sitting before making a purchase.