Bad Bunny powering historic Super Bowl LX ticket interest from Mexico

Before the first snap has even happened, Bad Bunny is already making his mark on Super Bowl LX. The Puerto Rican rapper and global superstar is set to headline the halftime show, and he appears to be driving a surge of interest from fans in Mexico.

Even more than a week before kickoff, Super Bowl LX is showing early signs of unusually strong international interest. According to SeatGeek data dating back to the 2015 NFL season, the Seattle Seahawks vs. New England Patriots championship matchup on February 8, 2026, at Levi’s Stadium is trending toward the highest percentage of NFL ticket purchases from Mexico in the platform’s history.

A surge of Super Bowl LX interest from Mexico

Early ticket sales show that 14.0% of Super Bowl LX tickets purchased through SeatGeek are coming from Mexico, the highest share for any NFL game in the platform’s data going back to the 2015 season. Tickets for NFL regular-season games that have been played in Mexico City were not available on SeatGeek and were not included in this data.

For context, other games over that stretch with the strongest Mexican interest were:

• Steelers at Texans (Oct. 1, 2023): 12.9%

• Super Bowl LVIII at Allegiant Stadium, Chiefs vs. 49ers (Feb. 11, 2024): 11.7%

• Broncos at Raiders (Nov. 24, 2024): 11.4%

• Jaguars at Raiders (Dec. 22, 2024) and Titans at Texans (Dec. 31, 2023): 11.2% each

What makes Super Bowl LX stand out is location. The other examples all took place in Las Vegas or Texas, geographically much closer to Mexico. With Levi’s Stadium in Northern California, that suggests international fans are willing to travel farther than usual.

The other Super Bowl on this list was Super Bowl LVIII at Allegiant Stadium in Las Vegas, with Usher serving as the halftime performer for that showdown. 

The Bad Bunny effect for Super Bowl LX

Bad Bunny is set to make Super Bowl LX memorable as the first Latino artist to solo headline the halftime show on February 8, 2026, at Levi’s Stadium. He previously appeared as a guest during the 2020 LIV halftime show alongside Shakira and Jennifer Lopez.

The global superstar’s popularity is undeniable, particularly among Spanish-speaking audiences. Bad Bunny is Spotify’s most-streamed artist worldwide for 2025, marking his fourth time holding the title (after 2020, 2021 and 2022) and making him the first artist ever to achieve this four times.

With Super Bowl LX currently being his only upcoming concert, fans are eager for the chance to see him live. Early SeatGeek data shows that international demand is already strong, suggesting that the “Bad Bunny effect” could make this one of the most internationally watched Super Bowls in recent memory.

How does Mexico compare to U.S. states for Super Bowl LX ticket interest?

SeatGeek data shows that international fans aren’t the only ones flocking to Super Bowl LX, as domestic ticket purchases are strong as well. Here’s the current breakdown of ticket purchases by state with Mexico included:

1. Washington: 23% 2. California: 17% 3. Mexico: 14% 4. Massachusetts: 7% 5. Texas: 6%

What stands out is Mexico’s share, as that 14% is currently twice as high as Massachusetts, even with the Patriots playing in this Super Bowl.

With international fans already flocking for the chance to see Bad Bunny live, Super Bowl LX is proving that his halftime show is turning the game into a cultural phenomenon.