California Privacy Notice

Last updated on: Nov 13, 2023

SeatGeek Privacy Notice for California Residents

This California Privacy Notice is provided as a supplement to our SeatGeek Privacy Notice and includes information on how California Residents can exercise their rights under the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA) (collectively, “California Privacy Laws”).

This California Privacy Notice applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). Any terms defined in the California Privacy Laws have the same meaning when used in this notice. All terms not defined in this California Privacy Notice for California Residents shall have the definition found in SeatGeek’s Privacy Notice. In the event of a conflict between any other SeatGeek policy, statement or notice and this California Privacy Notice this notice shall prevail as to California residents’ rights under California Privacy Laws.

Information We Collect

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“personal information”). We may collect the following categories of personal information from you:

CategoryExamplesCollected
A. IdentifiersA real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.Yes
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, precise geolocation, contents of communications, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.Yes
C. Protected classification characteristics under California or federal lawAge (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).Yes
D. Commercial informationRecords of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.Yes
E. Biometric informationGenetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.No
F. Internet or other similar network activityBrowsing history, search history, information on a consumer's interaction with a website, application, or advertisement.Yes
G. Geolocation dataPhysical location or movements.Yes
H. Sensory dataAudio, electronic, visual, thermal, olfactory, or similar information.No
I. Professional or employment-related informationCurrent or past job history or performance evaluations.Yes
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99))Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.No
K. Inferences drawn from other personal informationInformation regarding interactions with our Services, advertising preferences, and communications with us; profiles reflecting a person's preferences, characteristics, psychological trends, predispositions, propensities, behavior, attitudes, intelligence, abilities, and aptitudes, including categories in which a user may fall; information about activities and interactions with our advertising partners including data about the advertisements were shown, how often they were shown, when and where they were shown, and whether any action was taken, such as clicking on an advertisement or making a purchase.Yes

Sources of Personal Information that we Collect

We receive personal information from a variety of sources, including directly from you (the user), your devices, and our partners. The categories of sources from which we collect personal information includes: you, your use of SeatGeek’s Services, your verbal or written correspondence with us, your use of our partners’ services or websites, our affiliates, advertisers, data brokers, social media, public databases, and other third parties.

Categories of Information Disclosed

We have disclosed the following categories of personal information of California consumers for legitimate business purposes:

  • Category A: Identifiers
  • Category B: Categories of personal information described in Cal. Civ. Code §1798.80(e)
  • Category D: Commercial information
  • Category F: Network Activity
  • Category G: Geolocation data
  • Category K: Inferences

Opting Out of Cookies and Sale or Share of Your Data

We and our third-party partner and service providers use various technologies, including cookies, web beacons, pixels, and other similar tracking technologies when you interact with our websites or apps to collect information concerning your online activities, such as the device and browser information, the pages you visit and the content you view. We may also use third-party analytics tools (such as Google Analytics) to obtain such information.

Cookies are small data files stored on your computer or portable device when you visit certain web pages. They are used as a mechanism for websites to remember things that a website browser has done in the past, for example, clicking on certain buttons or logging in at a previous time. Cookies help us improve the user experience and allow us to personalize our Services, assess which areas and features of our Services are popular and understand customers' usage of the Services.

We also allow third parties and service providers to use online-tracking technologies on our websites and SeatGeek Mobile App for product analytics and advertising, which includes the management and display of advertisements specific to your interests. Third parties and service providers use this technology to provide advertising about products and services tailored to your interests on our websites, as well as those of third parties.

Managing Cookies and “Do Not Sell”

Where these online tracking technologies are deemed to be a “sale” or “share” (which includes targeted advertising, as defined under the applicable laws) under one or more U.S. state privacy laws, you can opt-out of these online tracking technologies by submitting a request through the “Your Privacy Choices” link available at the bottom of the SeatGeek website and mobile app, or via the “Contact Us” section of our Privacy Notice below. While we will always honor your choices based on applicable privacy laws, this may result in the certain features in our website or app no longer being available.

Please note that if you opt out through Your Privacy Choices, you will need to renew your opt-out choice if you visit our website from another device or browser, or if you clear your cookies because your request to opt out will be linked to your browser only.

You can also manage cookies by activating the setting on your internet browser that allows you to refuse the setting of all or some cookies. Please refer to the instructions or the online help files available via your relevant browser if you wish to manage cookies in this way. Alternatively, please visit www.allaboutcookies.org or http://optout.aboutads.info/ for further information. To manage cookies relating to targeted advertising activities, you can visit www.youronlinechoices.com. To opt-out of being tracked by Google Analytics across all websites you can visit tools.google.com/dlpage/gaoptout. If you are accessing our services from Canada, please visit: http://www.aboutads.info or youradchoices.ca/.

We may also disclose information, such as your email address, to our advertising partners so they can show you ads that are more relevant to your interests or market their products to you. To opt-out of “sales” or “sharing” of data, or “targeted advertising” associated with your email address or SeatGeek account, please complete the “Your Rights” form found in “Your Privacy Choices”.

Your Rights and Choices

California Privacy Laws provide consumers (California residents) with specific rights regarding their personal information. This section describes your rights under California Privacy Laws and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information.

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by emailing us at privacy@seatgeek.com.

We care about your rights under California Privacy Laws and will do our best to assist you in exercising these rights.

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information.

If you wish to submit a request to know, delete, or opt out through an authorized agent, we require the following before we can process the request:

  • A notarized copy of your written permission authorizing the agent to make the request, and
  • That you verify your identity directly with us.
  • Direct confirmation from you that you provided the agent permission to submit the request.

If your authorized agent has a valid power of attorney under California Probate Code sections 4000 to 4465, we may request proof of the power of attorney instead of the foregoing.

We may deny a request from an agent that does not submit proof you authorized them to act on your behalf.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Personal Information Opt-Out and Opt-In Rights

You may have the right to opt out of specific practices regarding your personal information at any time (the “right to opt-out”). If you are a parent or legal guardian and you give your permission for your child to register for the Site or the Application, you thereby agree to the terms relating to use of the Site or Application by your child.

You do not need to create an account with us to exercise your opt-out rights. We will only use personal information provided in an opt-out request to review and comply with the request.

Non-Discrimination

We will not discriminate against you for exercising any of your rights under California Privacy Laws.

Other California Privacy Rights

California's “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Site that are California residents to request, once a year and free of charge, certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to privacy@seatgeek.com or write us at: 902 Broadway, 10th Floor, New York, NY 10010.

Changes to Our Privacy Notice

We reserve the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on the Website and update the notice's effective date.

Contact Information

If you have any questions about this California Privacy Notice, our global privacy standards, or our handling of your personal information, you may contact us by email at privacy@seatgeek.com or visit our SeatGeek Privacy Notice for additional contact details.